A shelf full of books have been written about how to market a company, and content marketing is often mentioned as essential, no matter the business type. Software as a Service (SaaS) businesses follow a little different playbook than other industries, but SaaS content still wins out as a top marketing strategy.
But how do you actually write the content to use for a SaaS marketing campaign? When you sit down and look at the blinking cursor, what’s the first step you take to write something that will be effective marketing material for a SaaS company? Keep reading to find out.
The first step to writing a piece of content is to understand how what you are writing fits into the SaaS content strategy that's being used. In some cases, especially for small companies, you as the writer may be tasked with both developing the content marketing strategy and writing the content. In this case, you definitely need to define the strategy and know how everything you write will work toward achieving the ultimate marketing aims. But even if you are given an exact blog title and word count, it is still very helpful to understand how what you are writing will be used for marketing.
After you have a basic idea of the overall content strategy, asking yourself some questions before you sit down to actually write is helpful. We’ll look at an example of a hypothetical Business to Business (B2B) SaaS company, Bouffant, to illustrate how you can use these questions as a jumping off point. Bouffant is a software platform for hair salons that allows their clients to digitally browse, ‘try on’ with augmented reality, and save different hairstyles.
Now that you understand the basic strategy and have some guidance on the style of writing your organization or client is looking for, it’s time to put pen to paper (or more accurately, fingers to keyboard). A B2B SaaS content writer can approach a blog in a number of different ways, but here’s a general workflow:
Now that you know some of the nitty gritty about how content writing works, you might be interested in becoming a content writer yourself. There are several different ways to work in this field, including becoming a freelance SaaS writer, working for a SaaS content writing agency, or becoming a staff writer for a specific company.
For all of these positions, you will likely be most successful if you have:
At DemandJump, we know the pain of trying to write content that ranks on search engines without knowing exactly how to do it. That’s why we’ve developed our platform to show you exactly what real people are searching for, so you know what to write about to show up on page 1 of search engines. We also offer content writing services if you aren’t ready to do the writing yourself.
When you’re ready to take your writing to the next level, click the button below for a free trial to see what we can do for you.