We’re often asked, ‘How do you write a perfect blog?” A good blog post offers a compelling story, gives helpful content, or provides a powerful call to action. A perfect blog post will do all three.
With 53% of all trackable web traffic coming from organic searches, crafting a great blog will drive more traffic to your website. What’s more, having a high-performing blog can deliver more leads while also increasing your SEO (search engine optimization) ranking on search engines like Google.
Follow this blueprint to learn how to write a blog post, how to structure a blog post and how to optimize your blog posts with SEO best practices to increase your chances of success. Whether you’re just starting out or you’re an experienced marketing professional looking for new trends in blogging, anyone can benefit from a data-driven plan.
First, develop a list of keywords and phrases you want to rank for. The best keywords and phrases are directly related to your core business, have a relatively sizable search volume, and are being targeted by your direct competitors. A professional SEO tool like DemandJump can automate this process and ensure you’re choosing the best keywords for your content strategy.
Second, understand your audience, their concerns, and what they want or need to know. Research consumer insights and go through your company’s archive. What are top-performing pages or topics? How can you capitalize on your existing success by creating content that expands on what you already have?
Next, make an actionable plan by deciding how many blog posts you will create and how frequently you will publish. Think of blogs as articles that cover one main topic. We recommend blog posts contain approximately 750-1000 words for maximum performance.
Finally, your blog posts should be part of a larger “content pillar” plan that includes pillars and sub pillars for best results. Learn more about how DemandJump is changing the content marketing industry with our data-driven approach to content pillar creation in our case study.
After you’ve developed a content strategy, it’s time to start writing. Consider these three top-performing types of posts to enhance your blog.
The best posts follow a simple blog writing format that makes it easy for readers and search engines alike to analyze and understand the content. Use short paragraphs and easy-to-understand language and keywords. Blog posts should include the following components:
While a general structure for blog posts is helpful, sometimes you just want clear-cut directions on how to get started. One of the easiest ways to get started on a blog post is to ask a question, usually in the title, and spend the blog post answering it. There are many other kinds of blog post templates that can be used in countless ways. Here are some of the most popular:
Use this SEO checklist for blog posts to get the most out of each one of your blog posts.
Creating a great blog post that drives traffic to your website and boosts your SEO ranking doesn’t have to be difficult, but it does take time - or at least it used to. Eliminate the guesswork and save over 50% of your time creating content with DemandJump.
DemandJump has created a powerful platform that aligns content strategy with actual user behavior, giving you a prioritized list of content to create (plus SEO content outlines). See just how easy creating quality, high-ranking content can be - with DemandJump!