Search engine optimization (SEO) is the cornerstone of content marketing, which happens to be one of the most effective tools for increasing audience retention, ranking higher on search engine results pages (SERPs), generating leads, and more. When done right, optimizing your content for search engines makes it so that people actually see and engage with the content you create.
However, there are a lot of myths and outdated assumptions about SEO content that keep creators from seeing the results they are working so hard to achieve. And with Google’s new helpful content update, using the wrong SEO components won’t just keep you from rising in the rankings—your content will actually lose rankings.
These strict rules and murky “best practices” may have you wondering if the benefits of creating content are still worth the investment. They are. And DemandJump is here to get your business climbing the search engine ranks to where you’ll be seen by new customers. This blog will help you cut through the noise of the internet by covering the types of SEO in digital marketing and answering questions like “What is on-page and off-page SEO?” and “How can I improve my technical SEO?” Let’s jump in.
SEO is a set of best practices with the intention of making your web content—specifically your website and associated blogs—more visible when people search for related topics on search engines. At DemandJump, our goal is to help you leverage SEO to reach the #1 ranking on Google for organic content. Why? Because 92% of searchers stay on the first page of Google. In other words, if your content isn’t ranking, your business essentially doesn’t exist online.
As you develop your search engine optimization strategy, you should include these 3 types of SEO: o-npage SEO, off-page SEO, and technical SEO. Each of these types appeals to a different audience and optimizes a different stage of content distribution, from getting your content acknowledged by search engines to drawing in actual people to read your pieces.
Technical SEO is the first step in getting your content in front of readers because it encourages search engines to rank you higher. The key to getting noticed by search engines is to prove that your content is related to the topics that people are searching for. Here’s how you can clearly mark what your content is about for algorithms to take notice:
What are 2 types of keywords? If you were to search “Used cars near me,” Google may show you content that includes keywords such as “Reliable used car” or “Used car dealership” as well as questions like “What’s the most you should spend on a used car?” Keyword phrases that include only a few words, also known as short-tail keywords, make for great titles and can be spread throughout the text. Phrases with more than 3 words or questions, also known as long-tail keywords, work well as headings. Not sure which keywords to use? Try DemandJump’s discovery tools to see which phrases and questions people are searching.
Although technical SEO is the first step in getting noticed, it is not the only step, and you should not sacrifice the readability of your content to appeal to algorithms. This is where on-page SEO comes into play.
Technical SEO focuses on appealing to bots while on-page SEO works to provide human readers with the information they came for in a concise, appealing way. Search engines take into account user experience—such as how much time they stay on your page—which is why on-page SEO is important. Here’s how you can improve your on-page experience and also your rankings:
Off-page SEO is everything you do to draw readers into your content before they click on it. For example:
industry, even before they begin searching for your topic.
You worked hard on your content, make sure people know to read it!
Optimizing your content can be a complex and tedious process, but if you’re writing content without caring about SEO, you’re wasting time, sanity, and keystrokes. As the first ever Pillar-Based Marketing (PBM) platform, DemandJump is uniquely positioned to offer tools that help writers create networks of content that reach the top ranks and get potential customers onto your website. Here’s how we make SEO accessible in 3 steps:
Content marketing that’s optimized for search engines and readers brings in more leads and converts more customers. Let’s get started.