You have probably noticed that Google displays the total number of search results after you complete a search. If you search for “social media marketing,” for example, the message reads, “About 4,590,000,000 results,” followed by the milliseconds it took for Google to find all those results (we get it, Google, you’re a search engine wizard).
4,590,000,000 results. It’s difficult to imagine that many web pages about social media marketing. Even worse, it’s intimidating, and the number of results will only keep growing for all topics. Climbing to the top of billions of results is possible, however, with proper content strategies in place like SEO pillar strategy using a 10x content pillar page. Let’s take a look at 10x content, SEO pillar strategy, and how the two can work together to achieve page-one results.
A 10x content page is the best page of content on the internet about a topic. Think of it as providing 10 times the value as the top pieces of content already available. This is another necessary part of finding the spotlight in a content-saturated world. Google’s algorithms are becoming more complex, looking beyond the number of keywords used and seeking high-quality, valuable content. It’s like a game with billions of participants, and the only way to win is by creating better content than your competitors.
A pillar page lays a solid foundation for key features of a broad topic. It is supported by shorter sub-pillar pages and supporting blogs that dive into more detailed aspects of the pillar page topic. Check out this illustration for a better understanding of how pillar strategy works:
Not all pillar pages are 10x content, but pillar pages that rank high in search results will most likely be a piece of 10x content. The writers of these pages have established themselves as authorities on a subject by providing unique and helpful insights to address their audience’s frequently asked questions.
So, what does it take to develop the best content? Read on for some helpful tips.
You can approach creating 10x content from many angles, but our DemandJump content production team finds these tips to be particularly helpful:
Marketing strategies can devise all the secret formulas they want for getting to page one, but when it comes down to it, it’s truly about value. At DemandJump, we believe in the power of combining science and art to create this value. The science comes with our marketing strategy platform that shows you the exact content to create to increase first-page rankings. The art is the content you make from those insights that convinces your audience you know what you’re talking about, driving the outcomes and goals of your business.
Ready to be 10 times better than your competition? We’ve got you covered. Get started today by trying our platform for free!