Are you unsure how to use SEO to your advantage? Don’t worry! The answer to your SEO woes is the SEO pillar strategy. This strategy is built from several components, like short and long-form pieces, to help you use high-ranking keywords to your advantage.
Writing content in clusters extends your reach on search engines, so your customers can find you before your competitors. The content cluster SEO strategy has helped businesses climb the ranks to page one! There are several topic clusters examples, but let’s start with defining topic clusters.
A topic cluster is a collection of closely related topics, each topic broken into separate branches that become more specific and focused on a particular idea. Once you break down individual topics, they have three main components: the pillar page, sub-pillars, and supporting blogs.
A pillar page thoroughly discusses a topic you want your customers to know about. Content clusters are the grouping of sub-pillars and smaller blogs under the umbrella of the larger topic (pillar) and focusing on long-form questions and high-ranking keywords. Each group of blog content hyperlinks back to the pillar and sub-pillar pages creating an organized, cohesive body known as a topic cluster.
Using a topic cluster content strategy, you can generate pillar pages and blogs that make you the authority on any subject and help you reach page one of Google!
Because topic clusters link to each other, search engines connect each piece of content in a comprehensive group. This means that search engines decide you’re the expert in the subject and boost your content up the page rankings.
We talk a lot about pillar pages and the strategies you should use to strengthen your content, but is there a difference between topic clusters and pillar pages? To put it simply, pillar pages are long pieces of content at the top of a pillar page strategy (broken down into pillar pages, sub-pillars, and blogs). Topic clusters are the grouping of each of these pages together.
To create a topic cluster, it’s important to know what topics will drive traffic to your website. What ideas are important to you? What topics do you want to write about to reach page one? The following steps will guide you through the process of building a topic cluster:
DemandJump helps you create a topic cluster content strategy using high-ranking keywords and specific questions with an integrated content cluster strategy generator. You’ll get suggestions for pillars and sub-pillars, leading to a topic cluster that will land you on page one!
It’s time-consuming to search your competitors’ websites, look for keywords, and compare their content, but you don’t have to do it alone! DemandJump provides you with insights and content briefs that allow you to work with your content pillar strategy without the hassle. We crawl the internet looking for the top keywords and questions, exactly how customers search them, to pave the road for your content creation.
Get started for free today and see just how easy it can be.