As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service (SaaS) solutions. According to Fortune Business Insights, by 2028 the market is predicted to reach $716.52 billion. With this growth, more SaaS solutions are being developed to address the problems faced by many businesses. SaaS marketing is essential for new and established B2B Saas companies to reach their target market and demonstrate how they can not only solve businesses’ problems, but also answer any questions they have as an authority. SaaS B2B marketing can help your business deliver organic traffic to your site and boost conversion.
Before we dive into an example of a B2B SaaS company, let’s first discuss what these companies actually do and the services they provide.
Business-to-business Software as a Service companies offer their software solution as a subscription service to businesses. B2B SaaS's primary goal is to solve a pain point that a business experiences and improve the effectiveness and efficiency of their operations with software technologies. SaaS providers are likely to have higher security, more rapid upgrades, and better user experiences since they have more control over their product than traditional providers who offer on-site software. According to the newest SaaS trends for 2022, the best SaaS products are made to be efficient and simple to use, which helps businesses adopt the software within their operations.
Most modern B2B SaaS software solutions are cloud-based solutions to a business’s problem. With SaaS, you don't need to install software on-site because the infrastructure and hardware are already included in the SaaS service online. As a result, B2B SaaS software has several advantages:
However, not all SaaS companies focus on the same problems. There is a vast array of software solutions to address specific pain points businesses are experiencing. Some examples of B2B SaaS solutions include:
DemandJump is a B2B SaaS company that specializes in Pillar-Based Marketing. In fact, we’ve pioneered the term to develop a proven content marketing plan for businesses to reach their target audiences organically. Our SEO (search engine optimization) keyword research includes Consumer Insight Reports and Content Pillar Strategies that help you create content that matters to your audience, rather than keyword stuffing in hopes to rank on search engines. Google can recognize when your content is high-value or simply trying to rank.
With the DemandJump platform, your business can:
Because of the variety of SaaS solutions out there, it is essential for B2B SaaS companies to market their product. Without a strong marketing plan, it will be difficult to target the correct customer base and generate the necessary revenue. Building brand loyalty requires ongoing market research, interaction, and service improvements. DemandJump can help you boost your content marketing to page one of Google and help you reach your audience organically.