All marketers know SaaS marketing is a difficult beast to tame. SaaS platform’s nuanced nature, short sales cycles, and the constant need to innovate all make it challenging to develop a fool-proof B2B SaaS marketing strategy. This is especially true when it comes to content marketing for B2B SaaS organizations.
As a SaaS company built by and for marketers, DemandJump decided to put together a brief guide to creating helpful B2B SaaS content marketing that ranks. Let’s jump in!
As a subset of inbound marketing, content marketing focuses on delivering helpful and relevant content to the customer. Put simply, creating content that helps existing and potential customers understand the SaaS product and address their specific pain points is an absolutely vital component of any SaaS marketing strategy. Of course, the specific types of content a SaaS company chooses to produce will vary. Here are a few common SaaS content mediums:
But regardless of your unique situation, all B2B SaaS content must offer educational value and be explicitly clear about how your product solves your customer’s problems.
Discovering how to write SaaS content for a B2B audience comes down to three main points:
Step 1: Find keywords that your audience is searching for
Step 2: Write content that organically includes those keywords
It’s plain to see that the SaaS market is getting more and more competitive every day. This means ranking highly on search engines is crucial to beating the competition. Of course, like all things in marketing, finding the right keywords is easier said than done. But that’s where SEO solution, like DemandJump, come into play. DemandJump’s platform collects thousands of search data points to show you the exact topics, questions, and keywords you should include in your content. These insights, coupled with our Pillar-based Marketing strategy enable you to create relevant, helpful, and engaging content that ranks.
Ultimately, winning content creation for SaaS comes down to this: your audience won’t care about what you have to say unless you show them how your technology can solve their problems. Your customer is the hero of the story, and your platform is the resource they need to succeed! Honestly, we could go on about this for ages. If you’re interested in learning more about how to create valuable content, give our podcast a listen!