Content is the holy grail of any marketing strategy. Well-written, attention-grabbing content introduces prospects to your brand. It sets you apart from competitors and creates loyal customers.
What is a content strategy? Why is a content strategy essential to your marketing?
A content strategy is the framework for all of your content marketing. Content strategies:
In other words, with a content strategy, you determine how, when, where, and why your content is delivered.
So, let's learn how to create a content strategy.
When creating your content strategy framework, follow these steps:
With your framework outlined, you can create a holistic content strategy. A good content strategy example includes tactics like the following:
Picking the platforms of your audience is particularly important. If you create strategies for each point on this list but miss publishing on the right platforms, you'll be fishing in an empty fishing hole. You need to go where the fish are.
After you've researched consumer insights in your content strategy, you'll know your audience likes Facebook, LinkedIn, or another social media platform.
Start by creating a template for your social media content that includes things like the following:
Store these general insights and presets on a central social media strategy template PDF. Each time you create a new social media content strategy, the template is there for you to access.
The way you outline your website content strategy is similar to that of your social media content strategy. Start by identifying the content you want to create.
The content of your website can be a lot of things—the articles you write, images you share, videos you post—but all good content answers a question.
The question can be anything: how to wash dogs, where to buy bitcoin, how does this improve my life. By targeting questions like these, you provide helpful information, and you can use the questions to group ideas and organize your content.
When you look at what content does, the importance of content creation shines. Content helps your audience make informed decisions and prompts readers to do something: to apply advice, to buy, to call, to learn more. Good content engages.
The benefits of content writing come from being able to answer your audience's questions. The higher your content's quality, the more readers will act after digesting it. Providing relevant information is the best way to create a loyal customer base.
Once you have your content strategy, you can build your content marketing campaigns. You might ask what is content marketing vs. content strategy. The terms are similar, but there is a difference.
Where content strategy is the bones, content marketing is the meat. Content marketing centers on the actual creating of any content that your audience will find informative, relevant, and actionable.
Your content strategy may include these types of content marketing:
To engage with your audience, you need to apply the research and planning of your content strategy to all your content marketing. The driving force of content marketing is content strategy.
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Or for more inspiration, check out our article on how to do content marketing and these great content marketing examples.