There is no debating how much content is on the internet vying for people’s attention. Getting someone to your website is only part of the battle. You also have to get them to take action once they're there. How important is that first page visitors come across? Once someone gets to the homepage, it has been reported that 86% of those individuals want to see information about your product or services. If those users do not get what they are looking for, they will go elsewhere to find it. Simply put, if you have a lackluster homepage, you could be losing out on 86% of your potential business.
A home page is a default or front page of a website. It is the first page that visitors see when they load your main URL. You know what a homepage is. We don’t need to go on forever about what it is. The more important discussion is around the purpose of a homepage. Your homepage is an opportunity to clearly and succinctly define what exactly you do while piquing interest. Not everyone browsing the internet will land on your homepage the first time they visit your site, but it needs to provide value nonetheless. If you have recently launched a new product or service, your homepage would be a great place to display that new information. That way, even if they get to your site through a blog post searching for a solution, they can come to the homepage and find an easy way to purchase your product or service.
When deciding what to put on a website homepage, the content you end up going with has to be high-value. So, what does high-value content look like? One method we recommend is the Pillar Page as part of a larger SEO pillar strategy. This strategy is a documented hierarchy of planned content to be produced, published, and interlinked on your domain in order to achieve increased search engine rankings. This will enable your homepage to generate more value for your business by generating organic traffic to the website.
So what is a Pillar Page exactly? A Pillar Page is roughly a 3,000-word piece of content that can be put anywhere on your website, but will generate the most value as your main navigation page for visitors. As much value as a Pillar Page and strategy could bring to your online presence, there are still other ways that your company can revitalize your website homepage.
Your homepage is the perfect place to combine informative content with a personalized design that represents your brand. Let’s take a look at a few examples you can implement today.
These website homepage content ideas will benefit from your understanding of your target audience and will always yield better results regardless of how you wish to structure your homepage. Luckily, DemandJump can bring your company valuable consumer insights that will show you precisely what you need to put out to generate organic traffic to your website.
Your digital marketing efforts start with the quality of your website, and the face of your site is the homepage. Your homepage needs to grab a user's attention and lead them down a path to becoming a customer. Our team at DemandJump is passionate about helping organizations create content and pages that rank high on search engines for their target audiences.
Try our platform for free today to not only transform your homepage’s potential but to empower all your content marketing efforts.