For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but like so many things, SEO requires constant evaluation and fine-tuning. This is because the way people search, and what they are searching for, is always changing. That’s why it’s recommended to check SEO performance and revise content like web copy and blogs once every 3-6 months. When it comes to how to do SEO long-term, here are search engine optimization techniques and tools you can revisit again and again for success over time with content audiences love.
Creating SEO-optimized copy starts with digital content that includes the best-performing keywords audiences are curious about. But it continues with making sure those keywords align with their purchasing habits, and that your ranking on those important terms improves over time.
Google Analytics will show you all the keywords your website is ranking for, once the site is properly connected to the Analytics account. This may take a little exploration of Google’s webmaster tools but it is well worth the effort. You can see not only what keywords drive website traffic from search engines, but also which ones are most likely to lead to a conversion on your website.
However, Google protects user privacy if the individual is logged in to a Gmail account when they visit your website. This will be listed as “keyword not defined” instead and may even compose a majority of your traffic. That’s why alternative keyword ranking tools to Google can provide you better insight into what keyword phrases are most valuable.
Improving SEO in 2020 means improving the user experience, especially when people are searching on mobile. Whether you are answering a question or promoting a product with your content, there are a few modern SEO strategies that can improve SEO ranking, some quickly and some in the long term.
By making mobile search easier and providing snippets in both text and video, you can improve SEO using 2020 strategies.
It’s true that the work of keyword optimization is never done, but what can be defined is a tried-and-true process that wins your current search environment while staying flexible enough to allow change. DemandJump is a platform created to give you real-time insight into the content and search terms your audiences are fixed on, as well as the performance of your site and how well you’re competing for attention. Sign up for a free account and experience what it’s like to not question the direction of your SEO strategy.