If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. We’re also guessing that you’re not entirely sure where to start. For example, what comes first: creating great SaaS content or designing strategies to make sure the right people—your ideal customers—can see that content? Also, is there a SaaS marketing course to take, or is it best to learn on the job?
The good news is that you’re asking the right questions, and we’re here to help you understand exactly what it takes to enter—and succeed in—the exciting and growing field of SaaS marketing. To make sure we cover all the bases in this post, we’re going to specifically answer two big questions:
Depending on factors like industry and company size, a business might employ anywhere from 1 or 2 marketers all the way up to a team of a dozen or more. The exact roles at any particular company will also depend on their objectives.
For example, let’s say Company A has outsourced certain marketing functions—like outbound campaigns or paid advertising—but wants to better-connect with its customers through content marketing. Their marketing team might consist of the following roles:
On the other hand, Company B, a relatively new company, needs to focus on marketing for SaaS startups. They might initially assemble a fairly small team and task them with all things marketing. Their team might consist of the following leadership positions, which would be supported by their own mini-teams:
Or, Company B might elect to hire a whole team of SaaS marketers, each specializing in one or more specific media or strategy types. As you search for job openings, you might come across individual job roles/titles like:
A few factors that make SaaS marketing unique include the following:
Read more about what makes SaaS marketing unique, and how DemandJump makes it easy.
Generally speaking, the goals of SaaS marketing teams tend to include:
With those objectives in mind, there are several different types of key performance indicators (KPIs), such as:
In order to land a SaaS marketing job and succeed in it, you’ll need three things:
If you’re looking for the best b2b digital marketing course to prepare you for a career in SaaS marketing, DemandJump University offers a great starting point. Our Introduction to Pillar-Based Marketing course provides a great SaaS marketing certification for those who are new to digital marketing—or experienced marketers who haven’t yet been formally introduced to PBM.
We offer an Introduction to Pillar-Based Marketing course that introduces the key concepts, or you might be interested in one of our learning pathways for a crash course in becoming a Certified Pillar-Based Marketing Writer or Certified Pillar-Based Marketing Strategist.
DemandJump is a B2B SaaS marketing agency that introduced Pillar-Based Marketing to the world, helping our clients to develop effective strategies for ranking on page one. Our SEO keyword research and content planning tools empower SaaS marketers with everything they need to hit the ground running. Ready to try it out? Hit the button below to try it for free.