Keyword research is the process of discovering which words and phrases your target audience is using to search for websites and answers to questions on search engines. A keyword can be one or two words, but it can also take the form of a complete phrase or a question.
Why is keyword research important?
Keyword research is important because it helps you understand your customers’ buying journey, your competitive landscape, and how to shape your content strategy.
As a website or marketing manager, SEO keyword research helps you to shape content decisions that are backed up by research and analytics. Keyword research is an important component of SEO.
SEO is a process by which you can make research-based decisions to create new content, optimize existing content, and run effective paid search campaigns.
If you choose the wrong keywords or don’t optimize for the right keywords, you could fail to drive potential customers to your website or experience higher bounce rates because of the wrong content.
When you get your keyword research and SEO right, you’ll win web traffic and leads with a combination of user-oriented content and data-driven insights.
Take a listen to DemandJump's "Page One Or Bust" podcast to hear why choosing the correct topic to write about is so important. Check out a clip below:
Keyword research is a form of market research, but it’s more than that.
Each company begins with assumptions about its customers and their online behavior. SEO keyword research allows brands to check their assumptions against data to validate or challenge their strategy.
Keyword research with an SEO keyword research tool allows companies to evaluate:
In addition, a quality keyword research tool provides users with keyword suggestions, allowing them to explore related keyword phrases and questions that they may not have considered.
The best SEO tools will also allow global companies seeking localized data to return keyword data by country.
What is the best process for keyword research?
Basic keyword research can be completed in a few hours, but there should be an ongoing process to monitor keyword trends and create new lists as your business needs change.
Here are some basic steps to follow:
When you perform keyword research, it’s for a greater purpose than simply gathering information as a website or marketing manager. SEO keyword research is the process of using keyword research as a guidepost to set your content strategy.
SEO keyword research allows you to optimize your content and launch campaigns that will improve your rankings online and generate more traffic, conversions, and customers.
The Good News: DemandJump has automated the SEO keyword research process.
With one-click SEO content briefs for new content, recommendations for updating current content, and linking content to revenue generated with marketing attribution you are sure to see results.
Work smarter with automation tools designed to make content marketers look like rockstars.
Write content that ranks fast, and save time doing it - get started today!