In what seems like an annual tradition at this point, many experts have deemed 2023 to be “the year of SEO.” Ever since its emergence in the 1990s, though, there really hasn’t been any real dip in the importance of SEO. Of course SEO matters!
That being said, the tools and strategies content marketers rely on for SEO results do, in fact, evolve on a rather consistent basis. That means yesterday’s best SEO content tool may not hold the same distinction today. The same is true for SEO content ideas, publishing best practices, and so on. If you’re interested in stepping up your SEO game, keep reading. In this blog, we’re taking a look at the different types of content writing tools that can take your strategies to the next level and get to Page One!
Because content for content’s sake isn’t enough—publishing high-quality content is what really matters! It matters to both your customers and search engine algorithms when they search for something you can assist with.
The hard(-ish) truth is that even if you’re an exceptional writer with plenty of experience, content marketing is both an art and a science. It’s safe to say that the science part is what confounds modern content marketers. Fortunately, there are excellent tools out there that can help you master both the art and the science of planning, creating, and publishing high-quality content. We’ll discuss these tools in a bit, but let’s first take a moment to define what “quality” content means, from the marketer’s perspective.
To put it simply, quality content is engaging, helpful, and—most importantly—written by (and for) human beings. Even Google, the world’s de facto king of search, prefers and prioritizes helpful, human content. In order to perform well, your content needs to engage prospective customers, subtly deepen their interest, and ultimately nudge them toward the next phase of their buying journey.
Quality content is also intentional, and goal-driven. The truth is, high quality content can accomplish a lot for a business, like:
Of course, the tools you use during your content writing journey can greatly influence your ability to create impactful content that moves the needle with your audience. Next, we’ll explore some of the key tools you can use to make your content writing process more efficient, effective, and engaging.
While there are countless content writing tools that make all sorts of promises, the best content writing tools are those that are purpose-driven and tailored to the needs of the modern content marketer. At a minimum, the content writing process involves 3 key stages:
What tools can help with each of these important stages? Let’s explore that next.
The first step of creating a content plan is to define one or more specific objectives (increasing website traffic or demo sign-ups, for example). From there, the content marketer’s job is to define and attract their target audience, engage them with meaningful content, and deepen their interest.
Understanding the vital importance of content planning, DemandJump has developed both a platform and a methodology to drive results. Here’s how we empower content marketers:
Taken together, the platform’s insights and DemandJump’s PBM methodology can supercharge any company’s content creation efforts and help them be more intentional—and effective—with their marketing. By using these tools, you can not only set your sights on the right objectives, but you can also learn exactly what content you should be writing.
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Once you’ve determined what you want to accomplish with your content, it’s time to roll up your sleeves and get to the actual writing! There’s no reason for this to be an overwhelming or intimidating task, especially if you have the right tools in your arsenal.
Revising and editing are key to ensuring that your content is all aligned and of a consistently high quality. It’s always great to have at least one additional set of eyes look over a piece before you publish anything, but what other tools can assist in this process? Here are a few of the DemandJump Content Team’s favorite go-to’s:
OK, it’s time to address the uncanny elephant in the room. With the emergence of AI in seemingly every aspect of our increasingly-digital lives, it’s natural to wonder if the “age of the [human] content writer” might be dwindling. Now, AI can certainly assist a content writer—DemandJump’s platform is proof-positive.
Should you trust your content marketing to a free AI writing generator, though? We, and many in the content marketing industry, have our reservations (to put it mildly). There may come a time in the future when generative AI is refined enough to create writing that truly can’t be distinguished from human-created content, but we’re just not there yet.
Remember how we mentioned the importance of human-generated content, both in the eyes of human readers and search engines alike? For now, we’re still in a stage where humans and search algorithms can detect AI-generated writing and, well, it’s quite a turn-off!
Easy: DemandJump! Our platform’s AI-powered keyword research and content planning tools make it easy to create and execute a dynamic content marketing campaign that will drive results. As the creator of the world’s first—and only—Pillar-Based Marketing platform, DemandJump understands the importance of creating a network of engaging and informative content to increase traffic and drive business objectives.
Once you give DemandJump a try, you may never think of content writing tools the same way. If you’re tired of cobbling together multiple technology solutions to align with your content process, you’ll likely find DemandJump to be a breath of fresh air. See for yourself by giving it a try today!