Try It Free


DemandJump's SEO content strategy tool has automated the time-consuming task of keyword research and content planning. See just how easy it can be!

Try It Free


Choose Your Topic

Connect with your audience by covering the topics they care about the most.

Insight Report Dashboard Graphic



Map Out Your Strategy

Plan out a network of interlinked blogs that answer related questions and help each
other rank.

Pillar Strategy Dashboard Graphic



See Your Results

Write and publish content that helps people, and watch your rankings go up!

Graph of Increased Rankings


Ready To Create Content That Ranks?

Find topics and outlines catered to your business.

Try It Free

How to use SEO Content Tools

There are many content writing tools for beginners and veterans alike in the content marketing industry. But what are the best ones for businesses to use to make sure they’re making content that will actually reach their target audiences—rather than get buried in Google search results? Unfortunately, most blogs won’t even be seen by readers. That’s why it’s important to use content tools developed for SEO! You’ll see higher rankings and more traffic on your content, which means more eyes on your site, more conversions, and a better ROI.

In this article, we explore different SEO content tools you can use to create killer content for your audience. We’ll answer these questions:

  • How is SEO content writing defined?
  • Why is SEO content important and does it actually work?
  • What SEO writing tools should you use?
  • How do you rank your content higher on SERPs?
  • Is implementing SEO even worth it?

What Is SEO Content Writing?

When you boil it down, SEO content is optimized to help search engines—and your audience—recognize the value of your web pages to rank high on search engine results pages (SERPs). The main objective of SEO content creation is to generate high-quality, keyword-focused material that performs well in search engines and attracts organic traffic to a website. That means Google and readers see your content as a helpful and authoritative source of information, which leads to higher organic rankings.

It’s also important to note that Google is able to analyze your content using “spiders”—also known as web crawlers. They’re able to download and index the content from your website and understand what is on the page, which determines the position of your site on SERPs. If your content isn’t helpful and there aren’t high-value keywords, then search engines don’t place you in a good position. So, SEO content writing is a technique that uses these methods to show Google—and your audience—that you’re a valuable source of information on a given topic.

How Does SEO Content Work?

SEO content is all about creating content for your audience—and, to a lesser extent, search engines. That’s because search engines, like Google, organize content based on relevance, so you must show you’re creating content that matters—with keywords and helpful information. Some content writers focus on ranking by boosting their “SEO juice” using keywords alone—i.e., they don’t care about the content, just that Google sees the keywords. This doesn’t work! In fact, it can hurt your chances to rank higher, because it doesn’t actually help the audience. And while keywords are important to show the audience what ideas you’re writing about, you’re ultimately there to inform them about a topic. And Google can determine if your content answers your audience’s questions.

A Brief SEO Content Analysis: Why Is It So Important?

If you’ve experienced content that stuffs in the same keywords multiple times or dances around an answer, then you know how necessary it is to provide helpful content. And Google knows that it is important too. On their site, Google mentions, “The helpful content system aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well.”

Of course, creating the best content can be hard to do on your own—it requires you to answer a few questions. For example, how do you stack up against competitors? What keywords are they using—and are they the right ones? How can you make your content even better? That’s a lot to have on your plate, but it underscores the importance of an effective content and SEO strategy. As a major part of on-page SEO, content and strong keywords will go a long way in securing your spot at the top of SERPs.

Why do you need high-quality content?

  • To reach more readers within your target audience—and get them to stay longer.
  • To inform your audience about things they’re interested in—by answering their actual questions.
  • To convert more visitors and sell your products—by showcasing your solutions to pain points.
  • To rank higher on Google and other search engines—because you focus on the audience.
  • To become an authority within the industry—because you know what you’re talking about.

You might be wondering if ranking higher actually makes a difference. It absolutely does! In fact, the average click-through rate (CTR) of the number one position on Google is 28.5%, with it dropping to 15.7% on the second result. But the numbers decrease (exponentially!) the lower your site is listed. For example, the 10th position only receives 2.5% CTR. It’s pretty clear that writing strong SEO content is essential to getting clicks. And clicks lead to more conversions—and quality leads for your businesses.

For more great SEO content nuggets subscribe to Page One or Bust! wherever you listen to podcasts.

What Are the Tools to Write SEO Optimized Content?

Content should not only have correct spelling and punctuation, but also be user-friendly, trustworthy, and easy to access. There are a lot of SEO tools out there that you can use to optimize your content, but here are a few we find helpful for writers:

  • Grammarly: Check your content for grammar, tone, and even plagiarism, all to “improve the correctness, clarity, engagement, and delivery of [your] writing.” Producing high-quality content will help your SEO because it gives authority to your content—and gives the audience a good reading experience.
  • Hemingway App: Get a clear picture of how difficult your piece of writing is for readers. The average audience reads at a sixth- to eighth-grade level and anything more difficult than that can impact how many people are able to read your content. More readership—and reader understanding—leads to better SEO results.
  • Evernote: Organize all of your content with notes, tasks, and schedule features built right into the platform. You can add text, images, and even PDFs to your notes and they seamlessly sync across all of your devices.
  • Google Docs: As one of the premier word processors, Google Docs (and the entire Google suite) gives you the flexibility you need to create great content in a collaborative environment right within your web browser.

Considering more than only writing content, by using both Google Search Console (GSC) and Google Analytics, you’ll be able to understand the performance of your content—through both Google searches and SEO insights. That means you’ll learn how your content is doing and how you can improve your approach. Do you need more high-value keywords? Is your content helpful enough? GSC and Analytics are supplemental tools you can use in tandem with DemandJump, which can help you find keywords and create content. Using DemandJump, you can build your content plan to ensure you’re ranking on SERPs—while seeing the results in real-time.

What Is the Most Popular SEO Tool for Creating Content?

The best content writing research tools that help you understand research, strategies, and writing, is DemandJump’s SEO keyword research and insights platform, as well as our Pillar-Based Marketing (PBM) methodology. To win at SEO, you need to know what content to put on your website. That not only means writing quality content, but also writing about things people are actually searching for online. If you take hours or even days to complete keyword research, are you sure you’re actually finding the right keywords and questions? There’s definitely a chance you’re not. But there are solutions that will take away the tedious guesswork and put the power to create high-quality content in your hands.

create quality seo content

With our tools in your arsenal, you’ll be able to access a wealth of information about keywords, how you compare to your competitors, and which content to write. Why is DemandJump the most helpful SEO content writing software?

  • Find out precisely what your target market is interested in through actionable insights.
  • Formulate an SEO plan with our platform and PBM strategy to dominate the market.
  • Optimize your content by monitoring its performance across multiple channels.

What Is an Example of SEO Content Writing Using a Tool?

At DemandJump, we’ve seen great success with our Pillar-Based Marketing (PBM) content strategy. By building a web of content (including Pillars, Sub-Pillars, and Supporting Blogs), you’ll be able to boost your rankings in SERPs and drive organic traffic to your website. How is that possible? First, let’s explain how PBM works:

Pillar-Based Marketing is a revolutionary SEO marketing strategy that throws away the old, unhelpful techniques—like backlinking and keyword stuffing—and instead gives you a killer method of reaching your target audience organically through proven techniques. PBM helps with many aspects of SEO content marketing, including shortening the time it takes to complete extensive keyword research, creating an effective SEO content strategy, and writing helpful content that your audience wants to read.

Without thorough keyword research, it’s hard for businesses to find the most important topics to write about—and for Google to rank you. It might sound harsh, but you won’t rank without high-value keywords and helpful content, plain and simple. In fact, the vast majority of blogs get zero traffic, because they’re not using SEO to their advantage. So how does PBM actually work?

In Pillar-Based Marketing, you have a basic structure of content called the Pillar strategy. With this structure, your content is broken up into three types of pieces: Pillars, Sub-Pillars, and Supporting Blogs.

  • Pillar: The largest piece of content at 3,000 words and 20 keywords, a Pillar is at the top of your PBM strategy. It is the “ultimate guide,” the end-all-be-all of content around a certain topic. All other pieces of content point back to the Pillar.
  • Sub-Pillars: The second largest piece of content at 2,000 words and 15 keywords, each Sub-Pillar supports the Pillar. They narrow down the scope of the Pillar into more specific, yet still rather general topics.
  • Supporting Blogs: The third type of content at 750 words and 7-8 keywords, Supporting Blogs are at the bottom of the PBM structure. (This doesn’t mean they’re unimportant, though!) It is the most specific piece of content within the strategy and answers a very specific question.

Using these different pieces of content, you can create a web of content. With one Pillar, three Sub-Pillars, and twelve Blogs, you’ll have a complete Pillar strategy that will make you an authority on your chosen topic. And that’s the basics of PBM. If you want to learn more about the nitty-gritty details, check out our Pillar-Based Marketing pillar page.

Let’s dive into an example to illustrate how PBM can help you rank higher:

Imagine a company called Active Records that presses vinyl records for small bands—especially those not signed to a label. While they do not distribute the records themselves, they make sure they produce high-quality LPs for their customers. To draw in more business, Active decides to try one of the best SEO content writing tools: DemandJump’s Insights platform and Pillar-Based Marketing strategy.

Using Insights, Active found that the best topic to write about in the records industry is “vinyl records.” If it sounds like a broad topic, it definitely is, but that’s why the rest of the Pillar strategy narrows down into more specific ideas. Within the vinyl record Pillar, Active focuses on the history of vinyl records, a look at how they’re made, and why they’re important as a type of media. By covering all of these topics from a bird’s eye view, Active Records is able to show they’re the authority on the topic of vinyl records. And with PBM, they have the opportunity to go even more in-depth about this topic.

Using DemandJump, Active found that one Sub-Pillar topic could be “making vinyl records.” This Sub-Pillar can dive into what vinyl records are made of, the processes of preparing the music, and the process of pressing the records. Because this narrows down content, Sub-Pillars can respond to more specific keywords and questions but still leave room for a more specific conversation.

Finally, Active wrote their Supporting Blogs, one of which was titled “How do you make a vinyl record from digital music files?” This is a very specific question is highlighted by DemandJump as a highly valuable—and actively searched—keyword. Active was able to answer this question directly, in great detail, all in support of the Pillar and Sub-Pillar.

After posting their entire Pillar strategy at once, Active Records saw a massive increase in rankings on Google, as well as a boost to their organic traffic and conversions. And, while Active is a made-up company, we’ve seen these real results time and time again.

How to Write SEO Content for Better SERPs Rankings

Writing SEO content will help you rank higher on Google if you create it with your audience in mind. So what steps can you take to answer their questions and earn their business?

1. Find the Right Topic

The first step in writing SEO content is finding the right topic. What does your audience actually care about? What pain points are you trying to solve? You don’t want to pick a topic that’s irrelevant to your business and your audience. So how do you pick the right topic? Part of it is doing research on what your competitors are writing about. But you should also think about offering new and better information than what’s out there.

Ask yourself these questions to help narrow down a topic:

  • What is your product or service—and what problems does it solve?
  • Who is your target audience—and how do you reach them?
  • Where is your expertise—and what can you answer with authority?
  • How does your business market itself—and what is your tone?
  • When do you want to see results—and how quickly?

If you’re able to narrow down your answers, you’ll be able to decide on a topic that will gain organic search results, while also focusing on your audience’s needs.

choosing an seo content topic

2. Use High-Value Keywords

You can’t rank on search engines without using the right keywords. Using them consistently throughout your writing is one of the greatest ways to boost your content's visibility on SERPs. But using keywords in general isn’t enough to rank you—they need to be high-value and have a large search volume. In fact, the old technique of keyword stuffing will get you penalized, which means businesses putting as many keywords as they can into a blog will actually suffer in their rankings.

So, how do you determine which keywords are the best to use? You can spend hours or even days checking your competitors’ websites to see what possible keywords stand out. But that process is unlikely to be fruitful. Instead, using a tool like DemandJump, you can get results in seconds—and they’ll be the most valuable keywords around your topic. Along with that, when you use the PBM strategy, you’ll be able to create a web of content that contains these keywords—which, in turn, tells Google you know a lot about a given topic.

3. Write Helpful and Interesting Content

While keywords are essential for placing higher on SERPs, the most important part of ranking is the content itself. Without content that is helpful, informative, and engaging, you won’t get a lot of traffic, at least not for long. According to Google, their “helpful content system aims to better reward content where visitors feel they've had a satisfying experience, while content that doesn't meet a visitor's expectations won't perform as well.” That’s why it’s necessary to write helpful content that actually answers your audience’s questions. Don’t avoid answering their questions, and avoid filling your piece with useless fluff. Instead, give your audience what they’re looking for—genuine, thought out blogs with thorough explanations—and be the authority on your topic. The more interesting and helpful your content is, the more likely readers are to stay on your site for longer and convert to a customer.

How Do You Write Valuable Content?

To write solid, high-quality content, you need to follow these steps:

  • Research your topic in depth.
  • Consider your tone and voice.
  • Don’t write for Google, write for your audience.
  • Integrate keywords within the content, but don’t overdo it.

What type of content would you actually read? Most likely something that answers your question. You should provide that for your audience as well! And if you’d like to create better content, using DemandJump will help you build out a Pillar-Based Marketing content strategy. You’ll have a better understanding of what your audience is searching for, so you can get them the answers they need.

checklist for writing content

4. Post All at Once

This last step is rather simple: don’t post your content over an extended period of time. Post it all at once and you’ll see the reward in as little as six weeks. That’s because PBM creates a web of content, rather than individual blogs. When you post it all at the same time, Google sees your content as one big piece, which gives you major authority on your topic.

Is SEO Still Relevant in 2023?

There’s no question, SEO is still one of the most valuable elements needed to succeed at ranking on Google. In fact, we would argue it’s the single most important piece of the puzzle. How do we know this? With PBM, we’ve seen customers rank high on SERPs over and over again. That’s because most online content uses trending SEO keywords to reach a wider audience—and Google notices, especially when your articles actually answer their questions. With the right amount of high-value keywords, informational and authoritative content, and SEO techniques, you’ll be able to climb the ranks.

How Many Google Searches in 2023 (So Far)?

Google processes an incredible 8.5 billion searches every day! That boils down to around 99,000 search queries being made every second! And as the most visited website, Google boasts an astonishing 92% of the search volume of the entire internet.

Can I Do SEO for Free?

Yes, you can do SEO research for free, but most of the time, doing the research yourself leads to several hours’ worth of sifting through competitors' content. You might not even get the highest-ranking keywords without detailed insights on which keywords people are searching for—which means fewer rankings for your content. Plus, it can be rather cost-inefficient to pay your writers to consistently deep dive into researching keywords, when there are tools available to you to get answers in seconds. Thankfully, a lot of these SEO content writing tools are totally free to start. Read more about useful tools below.

How Do You Check If Content Is SEO Friendly?

Using dedicated SEO tools will help you see not only if your content is SEO friendly, but also if they’re succeeding. In short, articles that are optimized for search engines contain content that Google can read, index, and then display to users. Web crawlers will have an easier time reading your content if you use the appropriate keywords, add titles and headings, and implement other on-page SEO strategies. However, the most important factor in making your article SEO-friendly is to write outstanding and interesting content.

What tool should you use to check whether or not your content is succeeding as SEO-friendly? By looking at insights in DemandJump. One awesome feature of our platform is that you can see where you’re ranking on Google. How many first-page results do you have? What about on the second page? You’ll get a solid understanding of which keywords and content are actually working and be able to build your content strategy around your successes.

How Do I Find Trending SEO Keywords?

The best way to find trending keywords is by using content tools like DemandJump. Our platform can do a lot of things, but finding the right keywords is how we help you make the best content. DemandJump allows you to enter a topic relevant to your business and instantly receive a prioritized list of content to develop, along with instructions on what to write about and how to write it. You will always find the highest-value keywords to make sure your content reaches the top of SERPs. If you’re interested in seeing how DemandJump can help you create the best content, check out how it works today!

Try It Free