Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently for SaaS than selling more tangible or physical products. So you might be wondering, why is SaaS marketing different?
The answer is that customers are buying a solution to their problem, and selling solutions is different than selling physical products. The SaaS marketing strategy that sells this idea best will be different than when the aim is to sell a physical product. Additionally, the SaaS market is incredibly competitive, and making sure you stand out from the competition is especially important.
Here are some of the biggest differences used in SaaS companies, compared to other types of marketing.
Let’s explore what SaaS marketing looks like with specific examples from our own company, DemandJump. We are a marketing strategy platform that shows customers what content to write to rank highly on search engine results. Here’s how we shape our strategy to engage current customers and connect with potential leads.
In fact, we won the G2 awards for Best Support and High Performer Summer 2022, and we highlight our achievements on our website to show customers how we deliver what we promise.
SaaS marketing in general is unique and business-to-business (B2B) SaaS marketing is even more niche. These businesses take the unique elements of a SaaS company and narrow the focus to customers that are looking for specific solutions for their businesses.
In the example from the last section, DemandJump is doing B2B SaaS marketing because the service we provide is aimed at businesses looking to increase their page one rankings on search engines. Other examples of well known B2B SaaS companies are platforms like Slack, MailChimp, and Shopify. All these are businesses that provide solutions to business problems, and market these solutions only to businesses instead of to an individual person.
We at DemandJump know the challenges of marketing a SaaS company from our own experiences, and from listening to our SaaS customers. We offer a data-backed solution for using content marketing effectively. We help you increase your page one search engine rankings and drive the outcomes your business needs to succeed.
Explore our product options and try it free to see what a difference DemandJump can make today!