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DemandJump Launches its Prescriptive Attribution Technology

Natalie Davis
Sep 6, 2017 12:50:43 PM

DemandJump, an AI-based marketing platform, has introduced Traffic Cloud™. The first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest capacity to drive qualified traffic, and revenue, to specific brands.

Leveraging customer data, competitive intelligence, prescriptive analytics, and attribution, the Traffic Cloud™ solution provides unprecedented visibility into a brand’s competitive digital ecosystem.

DemandJump collects more than 170 points of data for every event and pageview, and links customer activity across devices. Unlike traditional analytics packages that restrict brands’ access to their own customer data, Traffic Cloud™ provides “access in excess” with complete data independence, collection, centralization, unlimited drill down, and complete export at any time.

Read more at MartechAdvisor.com »

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