Julie Lyle gives her take on the importance of marketers leveraging AI and predictive analytics in this Martech Advisor article
From applications in HR and hiring, logistics and inventory and of course Sales and Marketing efforts, predictive analytics can deliver business impact in every function of a B2B enterprise.
In many cases, the B2C market is more attuned to focus resources on day-to-day brand and reputation management. Often in B2B environments, brand management and consumer sentiment monitoring are relegated to only after a crisis strikes. In today’s volatile world, where all customers have instant access to social influencers that are hungry for a compelling story, wise B2B marketers should leverage AI and predictive analytics
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