Christopher Day talks about the importance of AI in a successful digital marketing strategy. The trick is recognizing an innovative technology versus an empty buzzword.
AI is about getting LOTS of information quick. Actually,veryquick. At a rate that would really be unfathomable for a human to collect in such a short time frame. While AI is being utilized by businesses and professionals across many different industries, marketers are one of the later industries to put AI in the forefront of solving business challenges.
Leveraging AI to target customers allows marketers to pinpoint individuals based on their actual behavior, and even go as far as to anticipate their likes and needs. Basically, AI is helping to write the “little black book” that marketing professionals have been searching for for ages.