Christopher Day is the Co-Founder and CEO of DemandJump, a platform that shows marketers what to do, how to do it and why they should.
1. First of all, can you tell us a little about your roleand what you do at DemandJump?
I am co-founder and CEO at DemandJump.
I work with my partner in setting the vision for the company, making sure we are focused on the right milestones, creating relationships with investors, raising capital from the right investors, making sure we are hitting our goals and internal/external cheerleader.
We are merit based so our team members can focus on what they are best at and get promoted upward through the company as quickly as they can handle it.
2. Can you tell us a little about your go to market strategy, current growth/marketing channels are working for you right now?
We are currently just launching Preview Release and will launch the MVP in late January. It is a little early to know what the most successful channel will be. We initially thought that targeting customers directly would be the quickest path to revenue scale.
However, we are learning that there is a strong demand from Agencies and other marketing execution tools. Our current plan is starting with a digital marketing strategy using our own platform to direct what content we create and where we syndicate that content.
We are also ramping up an affiliate program and have hired our first inside sales rep. The inside sales rep will focus on health, beauty and fashion B2C e commerce companies. We can very cost effectively test each of these channels and will quickly pivot to focus where we see the most success. My partner, Shawn Schwegman and I will focus on the Agency channel in the early days.
3. What is the biggest mistake you have made with DemandJump so far that other founders can learn from?
We first launched our website with WordPress but quickly figured out it simply didn’t have the horsepower we needed to execute the business. We have since partnered with HubSpot and have had a great experience thus far.