With the rise of artificial intelligence, web analytics is changing, and DemandJump is the company disrupting traditional analytics tools
We’re seeing artificial intelligence (AI), machine learning and/or natural language processing being used in programmatic solutions as well as influencer advertising solutions. Many of the most successful demand side platforms (DSPs) have some form of AI already integrated. Next year will be the year supply side platforms (SSPs) will start to embrace AI en masse.
In addition, there’s a new wave of AI-driven analytics cropping up (DemandJump) in 2018. These solutions will completely disrupt the traditional analytics tools many are used to using. These will allow marketers to be more choosy with how they spend their time and ad dollars, thus, maximizing return.