In the lead up to Salesforce Dreamforce, Martech unvelied theirTechByte series featuring high-profile Dreamforce attendees and MarTech Champions. They interviewed Julie Lyle of DemandJump to find out her expectations from the event.
MTS: How should modern marketers leverage customer data, competitive intelligence, prescriptive analytics and attribution in the “Age of Customer Engagement”?
Julie:Today, we as marketers are inundated with too many tools, too many competitors, too many disparate data sets, and rapidly changing customer expectations. While it can seem overwhelming at times, it is our responsibility to sort through the “noise” and find the solutions that can truly add value to our relevance with prospects and our relationships with customers. To do this, we need to find the best-in-class providers in each of these quadrants that enable us to reach out and engage our customers on their terms – not ours.