DemandJump, an AI-based marketing platform, today introduces Traffic Cloud™. The first-of-its-kind solution maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest capacity to drive qualified traffic, and revenue, to specific brands. Leveraging customer data, competitive intelligence, prescriptive analytics and attribution, the Traffic Cloud™ solution provides unprecedented visibility into a brand’s competitive digital ecosystem.
The marketing technology landscape has drastically changed over the past several years, with more than 5,000 companies now offering marketing solutions, versus 150 in 2011. Most martech tools used today focus on a single, siloed marketing channel, and the vast majority address post-acquisition customer retention, experience, cross-sell or upsell tactics.
Conversely, the DemandJump solution is wholly directed towards new customer acquisition, traffic and lead generation. It is the first platform to map the web’s network of traffic between sources, using AI to determine which sites have the greatest influence in a brand’s competitive ecosystem and which sites can drive the most qualified new prospects to a brand.