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Indy a key battleground in fight for digital marketing supremacy

Egan Montgomery
Oct 6, 2016 11:22:56 AM

INDIANAPOLIS, Ind. (March 19th, 2016) — Since San Francisco-based Salesforce.com bought Indianapolis-based ExactTarget Inc. for $2.5 billion in 2013, attention has focused on its offshoots—executives like ExactTarget co-founder Scott Dorsey who’ve gone on to grab headlines with new companies and investments.

But over the past few years, Salesforce and some of its competitors have been using their Indianapolis operations to help forge a new industry—the creation of cloud-based digital dashboards known as “marketing clouds.” They’re essentially software Swiss Army Knives for marketers, featuring tools for email marketing, social-media monitoring and more.

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