In Oracle Marketing Cloud and Edison Research’s recent 2016 Holiday Retail eBook our Chief Revenue Officer Julie Lyle provided some great insights for author Steve Olenski.
This eBook focuses on what retailers need to do during the holiday retail season to gain new customers and keep current customers coming back.
Throughout the eBook, Olenski explains the best practices that retailers can follow to get the most out of the holiday season. Some of the recommendations include adopting a mobile-first roadmap, focusing on user experience, and mastering the marketing mix for each customer segment.
You can also watch Oracle's accompanying video below.