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Julie Lyle

Julie Lyle

Julie Lyle is an Entrepreneur, Advisor, and Director for multiple organizations. She has been a CMO, CCO and CRO for multi-billion dollar companies including Wal-Mart, Prudential plc and Raytheon. Julie most recently held the position of Chief Marketing Officer for hhgregg, and is the current Chairwoman of the Global Retail Marketing Association.

Recent Posts by Julie Lyle:

by Julie Lyle, on November 7, 2016

Last week, the Cubs’ come-back win of the World Series was an inspiration to all. Even if you are not a Cubs fan, you have to respect the spirit and tenacity …

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by Julie Lyle, on June 7, 2016

As many businesses are adopting growth marketing as a strategy, it’s important to define what it takes to be successful with this approach. While there is no perfect recipe for success, …

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by Julie Lyle, on May 31, 2016

Sean Ellis first coined the term “growth hacker” in 2012, when he defined it as someone whose true north is growth. In reality, the concept has been around for over …

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by Julie Lyle, on February 17, 2016

In the past it was acceptable for marketers to be either creative or analytical. But today’s dynamic competitive marketplace requires marketers that can bridge the divide and leverage both creativity …

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DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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