Episode 9: How Organic Alignment to Customer Behavior Leads to Profit for B2C Companies

In a content-saturated marketplace, it’s more important than ever to make sure you're providing value. That’s why we talked to Daniel Dietz and Bryan Jurus, the U.S. CEO and Director of eCommerce of Longevity Labs, who have mastered this challenge as category creators. In this episode, they uncover the secrets behind their go-to-market success with a case study on how they grew sales from zero to $2.8M in 18 short months.

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About The Guest

As Chief Executive Officer of Longevity Labs, Inc. in the United States, Daniel Dietz has applied his expertise in business formation, development, and investor relations to launch the company’s U.S. headquarters in Denver, Colorado in 2020, and its successful introduction of Longevity Labs’ flagship product, spermidineLIFE®. Before joining Longevity Labs, Dietz successfully launched ventures in real estate, retail, cannabis, dietary supplements, and technology. Dietz received a BA in Business Management from Anderson University, with an MBA and a JD from the University of New Mexico.

Bryan Strategic is an eCommerce leader and digital marketing professional dedicated to delivering value-driven solutions to propel brands forward. As Director of eCommerce, Bryan leads the development and execution of the overarching digital marketing strategy for Longevity Labs Inc.’s North American direct-to-consumer and business-to-business operations. He also collaborates with the broader Austrian team to create a seamless global customer experience.

Episode Description

In a content-saturated marketplace, it’s more important than ever to make sure you're providing value. That’s why we talked to Daniel Dietz and Bryan Jurus, the U.S. CEO and Director of eCommerce of Longevity Labs, who have mastered this challenge as category creators around topics like spermidine and autophagy. In this episode, they uncover the secrets behind their go-to-market success with a case study on how they grew sales from zero to $2.8M in 18 short months.

Key Takeaways

It’s not about just creating content, but it's about creating valuable content that is answering a particular question – that's what search engines reward
Use marketing and conversion data to influence product development strategy, especially if you own the SEO around a certain product segment.
Technical SEO is outdated; pay attention to the user’s search experience and create the best possible content to retain customers in the long run.

Quotes

“We realized that instead of taking this very broad approach of how to become longevity thought leaders, we needed to narrow down on those high-converting, highly interested consumers, and then start to establish and move beyond that into lookalike audiences... Within 30 day period, we experienced such an influx of growth that we realized we had hit something.”
- Daniel Dietz, CEO, Longevity Labs, U.S.

“There are some elements of technical SEO you need to pay attention to: do pay attention to page load speed because that affects the user experience... But if you're going to alter the quality of your content to try to make it fit more into what someone's telling you in the Google sphere of influence? No. Just make the best possible content you can and people will thank you for it. You'll get customers in the long run."
- Bryan Jurus, Director of eCommerce, Longevity Labs

Timestamps

* (1:02) Daniel and Bryan’s roles at Longevity Labs

* (7:20) How they discovered their target market’s pain as a category creator

* (10:57) A pillar-marketing strategy that created awareness and leads to conversions

* (16:13) The transformative results of aligning to your customer’s desires

* (30:13) Guests bust SEO myths and share their favorite marketing tools

Sponsor

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