Page One Or Bust Episode 12

Jeff Kivett Circle Headshot

About The Guest

Jeff founded MediaFuel in 2002 in the study of his home in Fishers, Indiana. From that humble beginning, Jeff has grown MediaFuel to a team of 15 passionate and driven marketers whose jam is getting client results. MediaFuel is a digital marketing agency based just north of Indianapolis, specializing in strategic and innovative message communication through video, VR, website design and content creation. Jeff is all in for his family, his team and his clients.

Episode Description

SEO and digital marketing are evolving at a near constant pace – are you keeping up? In this episode, we talk to the founder of a digital marketing agency who reveals the strategies he’s seen come and go over the past 20 years, as well as those that have endured the test of time.

Key Takeaways

Post-pandemic workers are looking for more info on company culture; organic SEO can help by publishing content on workplace culture – key for any company’s toolkit when attracting talent.
For marketing agencies, it’s not always about marketing to everyone with a business. Instead, Jeff says to aim for customers looking to attract new talent and are in it for the long haul.
When building a SEO strategy, ask a lot of questions. Who's your ideal customer target? Who are the competitors? What are your goals?

Quote

“I got this report and it's all this content that people search for. I go, ‘Well, this is interesting.’ It’s what we should be writing about because it’s what people are searching for. This is like all the manual stuff we had to do back in the day… The moment of truth: we have our Monday executive meeting and we pull up the report – page one, baby. Look at that! I was blown away.”
-Jeff Kivett

Timestamps

* (:56) Meet Jeff Kivett, Founder & Principal at MediaFuel
* (3:24) What’s better to attract candidates: organic SEO or paid media?
* (7:21) When did SEO first come on Jeff’s radar?
* (15:44) SEO strategies that withstand the test of time
* (23:26) Marketing myths busted
* (24:29) Advice for companies looking for a digital marketing agency
* (25:39) Marketing tools Jeff can’t live without

Sponsor

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