SEO Content Strategy of QuickBooks and Competitors | Episode 06
by Natalie Davis, on May 6, 2020 11:55:14 AM
In this episode of Consumer Central, Natalie takes a look at the SEO Content Strategy of QuickBooks and their competitors with the help of Consumer Insights.
If you'd like to see one of these customer journey maps for your industry, click here.
Hello my name is Toph and welcome back to Consumer Central. Today we want to do something a little bit different. I asked Natalie on our product team to take us on a tour and look at a b2b case study in the accounting software industry. With that, let's check out what Natalie is going to show us today.
If we scroll down to prioritized questions, this is where QuickBooks starts encountering some blind spots. Take a look at these questions and see what themes arise; a big one is comparison value proposition. This is a big opportunity to align their content strategy with the most powerful consumer questions.