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The guide below will give you tools and examples of PBM Platforms to help take your marketing to the next level.

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Choose Your Topic

Connect with your audience by covering the topics they care about the most.

Insight Report Dashboard Graphic



Map Out Your Strategy

Plan out a network of interlinked blogs that answer related questions and help each
other rank.

Pillar Strategy Dashboard Graphic



See Your Results

Write and publish content that helps people, and watch your rankings go up!

Graph of Increased Rankings


Ready To Create Content That Ranks?

Find topics and outlines catered to your business.

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Marketing is all about figuring out what your target audience wants, determining how your business can solve those pain points, and encouraging your target audience to buy the products or services that you offer. Without understanding your audience’s desires and language, you won’t be able to get them to buy what you’re selling, let alone know you exist. You don’t want to be among the 90% of websites that get zero traffic.

That’s where Pillar-Based Marketing (PBM) comes in. With this marketing strategy, you find questions and high-ranking keywords that your audience is searching for. This way you can include the keywords in your content to establish yourself as an authority on the subject matter and boost your content to page one. Your audience will like reading blogs that answer their questions, too.

While it is possible to create a PBM strategy through manual searches, PBM platforms allow for a much easier process. With the time you save on searching for keywords, you can focus more on the writing aspect of your marketing strategy to create engaging content that your audience will want to read. What are these platforms, you might ask, and what do they do? This article answers these questions and provides lots more information you should consider when looking into PBM platforms. Let’s dive in.

90% of websites get zero traffic

What Are PBM Platforms?

A PBM platform is a tool that marketing teams can use to help them develop a Pillar-Based Marketing strategy through a PBM strategy template and keyword suggestions. It also allows marketing teams to track how their strategies perform. DemandJump is the best PBM platform because it is the only one. We created Pillar-Based Marketing, so we know what customers need to succeed with their PBM strategy.

Our platform offers:

  • Automated SEO Keyword and Competitive Research: We show you the most-searched keywords related to the topic of your choosing and where you and your competitors rank for these keywords.
  • One-click SEO Briefs: Once you choose a pillar topic, our platform will generate a content brief that outlines possible headings and keywords for you to use.
  • Attribution Metrics: Once you post content, we will show you how many people find your content through organic and paid searches as well as how many of those people are converting. You can even integrate social media accounts with DemandJump to track how those posts are doing as well.
  • Consumer Insights: Find out what your target audience is searching for and get ideas for blogs, content creation, and landing pages.

These are just a few of the features we offer to make creating your PBM strategy easy and successful. To discover more, visit our website.

What Companies Use PBM?

Any company or business that would like to start a new marketing plan or change up their current one can use Pillar-Based Marketing. Business-to-business (B2B), business-to-consumer (B2C), and agencies all use a PBM platform. It doesn’t matter what industry or type of business you work for because with a PBM strategy, even the smallest businesses can rank as high, if not higher, on search engines as big companies. We know it works because we’ve it work.

This type of marketing strategy is about driving traffic to your website, interaction with your content, and, eventually, conversions. Any business would want that, right? So, of course, any business can use PBM.

Among the customers who use or have used DemandJump’s PBM platform, there are:

  • Tech companies
  • Clothing boutiques
  • Not-for-profit organizations
  • Online marketplaces
  • Financial advisors
  • Automotive companies

These aren’t all of the industries that work with us, but we list these to give you a broad view of the variety in those that use PBM. Each type of business may have a different goal in mind. For example, a B2B business might focus on content driving revenue and playing a larger role in the sales process. A B2C business might focus on cutting costs and only putting energy into the marketing strategies that matter most. An agency might spend more time aiming to grow their clients’ businesses quicker. Despite these differences, all of these businesses will see similar results from Pillar-Based Marketing: increased web traffic and higher conversion rates.

Bigger Audience with PBM

Like with any product or service, you’ll want to verify that you get what you pay for. How do you decide which PBM platform is best for your team? We’ll cover that in the next section.

How Do I Choose a PBM Platform?

When making a PBM platform comparison, you will want to determine which features you are offered, the quality of the platform, and the success of businesses that have used the platform. Below is a list of some of the more specific characteristics you should consider when choosing a PBM platform.


Obviously you’ll want to get some training on the platform to ensure you make a PBM strategy to the best of your ability. If you can’t use the platform, then what’s the point of having an account? Can you imagine buying a build-it-yourself bookshelf without instructions? It would take much longer to put together and might not function quite as well as it would have been with instructions. The same is true for your PBM strategy. That’s why DemandJump offers training to help you out.

Our program DemandJump University provides you with what you need to know about using our platform and creating a PBM strategy in general. Courses cover:

  • Intro to Pillar-Based Marketing
  • DemandJump Account Setup
  • Pillar Topic Discovery
  • Building a Pillar Strategy
  • Creating Pillar Content
  • Measuring Pillar Results

This program is free to anyone with a DemandJump account, and you can work through it at your own pace. If you pass the exam at the end of each PBM marketing course with a score of 80% or higher, you will even get a certification in that course. Not only will it show your business that you know all about PBM, it will also look great on your resume.

We also offer documentation that gives you quick how-to’s for anything not necessarily covered in the DemandJump University courses. This documentation includes information on how to use the different features in our platform, how to integrate other accounts into your DemandJump account, and frequently asked questions.

Quality Customer Service

If you run into any issues while using a PBM platform, you will want to make sure that you have someone who can help you so that you don’t have to figure out the problem on your own. DemandJump has a Support Portal where you can submit tickets if you have any trouble when using our platform. You can also start an instant message with someone from our Customer Support team via your DemandJump account for quicker answers to simple questions.

At DemandJump, we stand for transparency, boldness, and purposefulness. You can expect that from anyone on our Customer Support team to help you find a solution as quickly as possible.

Glowing Reviews

Obviously, a business is going to say good things about their own product or service. That’s how they sell it. However, it’s sometimes hard to tell if what a business says about itself is true. The same is true of PBM platforms. This is where customer testimonials can help.

At DemandJump, our customers have told us time and time again that our platform works well. Below are just a few of the stories we have received from happy customers:

  • SkyZone: “The DemandJump Traffic Cloud™ Customer Acquisition Platform identified the most powerful sites for our display ad placements giving us a 184% increase in click through rate on a much more efficient budget.”
  • Camp Chef: “DemandJump identifies the most powerful search terms in our competitive ecosystem which is dramatically increasing our month over month revenue by more than 260%.”
  • ePlanters: “DemandJump has helped us identify the top marketing channels and sources to propel our eCommerce business. With DemandJump, we’ve grown revenue by more than 170% in less than one year.”
  • Defenders: “We saved $1.5M while increasing total conversions by 2% by leveraging actionable insights from DemandJump.”

Is PBM successful? It sure is, and as our customers explained, they get the most success using our platform. Which metrics will demonstrate the success of a PBM strategy? For Pillar-Based Marketing, conversions, organic search metrics, paid search metrics, and content interaction data can all show how well your plan is working.

Measuring PBM success

How Much Does PBM Software Cost?

If you choose DemandJump as your PBM platform, you can start using it for discovery purposes for free. With this version, you will get:

  • Unlimited Insight Discovery Reports
  • 3 competitors
  • 1 Content Brief

Below are descriptions of our other packages.

  • Plus
    • Best for getting started
    • Cost: $199/month if billed annually or $299/month if billed monthly
    • Features
      • 3 users
      • Unlimited Insight Discovery Reports
      • 3 competitors
      • Unlimited Content Briefs
      • GSC integration
  • Premium
    • Best for growing teams
    • Cost: $499/month if billed annually or $699/month if billed monthly
    • Features
      • Unlimited users
      • Unlimited Insight Discovery Reports
      • 5 competitors
      • Unlimited Content Briefs
      • GSC and Google Ads Integrations
      • Pillar Strategy Dashboards
  • Pro
    • Best for established teams
    • Cost: $999/month billed annually (no monthly option)
    • Features
      • Unlimited users
      • Unlimited Insight Discovery Reports
      • 10 competitors
      • Unlimited Content Briefs
      • GSC, Google Ads, Bing, Facebook, and LinkedIn Integrations
      • Pillar Strategy Dashboards

How Do I Run a Successful PBM Campaign? With DemandJump

There’s no question that Pillar-Based Marketing works for those who use it correctly. Using a PBM platform takes the stress out of making a pillar plan yourself and increases your odds of getting good results. DemandJump is your key to that success. We are among the top PBM platforms because we’re the only one out there so far and we created PBM. Ready to get started?

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