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Welcome to

Consumer Central

Consumer Central is a video show where we discuss ever-changing consumer behavior through the lens of Consumer Insights data. In each episode, we look at how well-known brands are reacting to these dynamic trends - and how you can better align to consumer behavior.

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Watch Toph's introduction to Consumer Central


Christopher Day

Christopher Day

Christopher Day is an Entrepreneur, Co-Founder, and CEO in numerous technology startups, leading to acquisitions by Fortune 100 companies including Comcast, Time Warner, and Motorola. Christopher was also the co-founder and Managing Principal of Navidar Group, an investment banking firm focused on M & A for tech companies. These experiences over the past 20 years, with the growth of the internet, mobile and big data, were the catalyst for Christopher’s interest in helping to solve the problem of companies wasting incredible amounts of money trying to figure out how to effectively deploy marketing spend to drive revenue.

Recent Posts by Christopher Day:

by Christopher Day, on Apr 15, 2020 10:27:28 AM

In this episode of Consumer Central, Toph explains why 90% of CMOs are blind to their content experience, and uses consumer insights data to dissect the customer journey for lipstick …

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Topics:Consumer Insights

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If you have an industry or product category you want us to analyze, leave your recommendations below! We're always looking for new ideas and would love to hear your thoughts on the show.

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