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Welcome to

Consumer Central

Consumer Central is a video show where we discuss ever-changing consumer behavior through the lens of Consumer Insights data. In each episode, we look at how well-known brands are reacting to these dynamic trends - and how you can better align to consumer behavior.

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Watch Toph's introduction to Consumer Central

Episodes

Christopher Day

Christopher Day

Christopher Day is an Entrepreneur, Co-Founder, and CEO in numerous technology startups, leading to acquisitions by Fortune 100 companies including Comcast, Time Warner, and Motorola. Christopher was also the co-founder and Managing Principal of Navidar Group, an investment banking firm focused on M & A for tech companies. These experiences over the past 20 years, with the growth of the internet, mobile and big data, were the catalyst for Christopher’s interest in helping to solve the problem of companies wasting incredible amounts of money trying to figure out how to effectively deploy marketing spend to drive revenue.

Recent Posts by Christopher Day:

by Christopher Day, on Aug 6, 2020 3:46:54 PM

We have all been there. Sales blames marketing for not sending enough good leads and marketing blames sales for not closing. Both teams want the same thing - to put …

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Topics:Data ScienceDigital TransformationConsumer InsightsMarketing AnalyticsMarketing AttributionContent Marketing

by Christopher Day, on Jun 16, 2020 11:19:24 AM

In this episode of Consumer Central, Toph focuses on the 30M people that have found themselves job searching during these unprecedented times. The first 100 respondents will have the opportunity …

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Topics:Consumer Insights

by Christopher Day, on Jun 3, 2020 9:12:19 AM

In this episode of Consumer Central, Toph addresses the ways consumers research and buy yoga products - and how Manduka, Lululemon, and others can improve their content to align to …

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Topics:Consumer Insights

by Christopher Day, on May 26, 2020 5:37:59 PM

In this episode of Consumer Central, Toph takes a look at the questions and searches consumers care about when researching mortgages and uncovers the critical step J.P. Morgan Chase should …

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Topics:Consumer Insights

by Christopher Day, on May 18, 2020 9:34:32 PM

In this episode of Consumer Central, Toph shows that even the best marketers can improve. Here, he uses Consumer Insights data to identify growth opportunities for the smartwatch behemoth. If …

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Topics:Consumer Insights

by Christopher Day, on May 11, 2020 5:58:16 PM

In this episode of Consumer Central, Toph evaluates competitors in the automotive industry to understand how well their marketing content aligns with actually consumer behavior. If you'd like to see …

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Topics:Consumer Insights

by Christopher Day, on Apr 30, 2020 8:00:46 AM

In this episode of Consumer Central, Toph analyzes the marketing content for two titans of the home improvement retail space - Lowes and Home Depot. If you'd like to see …

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Topics:Consumer Insights

by Christopher Day, on Apr 27, 2020 6:47:51 PM

In this episode of Consumer Central, Toph analyzes the online marketing presences of Crest and their competitors and finds out what consumers really care about when it comes to oral …

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Topics:Consumer Insights

by Christopher Day, on Apr 22, 2020 8:51:58 PM

In today's episode of Consumer Central, Toph looks at Dollar Shave Club's competitive landscape through the lens of Consumer Insights data. If you'd like to see a customer journey map …

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Topics:Consumer Insights

by Christopher Day, on Apr 20, 2020 3:56:08 PM

In today's episode of Consumer Central, Toph compares the content strategies of Salesforce and HubSpot through the lens of Consumer Insights data. If you'd like to see a customer journey …

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Topics:Consumer Insights

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If you have an industry or product category you want us to analyze, leave your recommendations below! We're always looking for new ideas and would love to hear your thoughts on the show.

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