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Keywording Part 3: Bringing It All Together

by Brennan Walker, on July 21, 2016

 Part 1 and Part 2 looked at the basics to keywording, and Part 3 brings everything together.


To get the best results Brennan recommends using DemandJump’s platform, Google AdWords, and Moz to do research and find repeated keywords.

In the final installment on keywording Brennan talks about bringing everything together to create the best overall strategy.

A big part of this is looking at all of the insights from the different tools to find a few insights that are the same throughout.  

From there look for trends, look at your competitors, and finally figure out an attack plan to get the most out of those keywords.  


Begin Transcription

So the final step of keyword and content analysis is really combining all those different insights from all those different tools. Like i said earlier, you're generally able to find some consistencies at least from a topical level to say, “Oh, ‘marketing automation’ is showing up a lot, but there might be different long-tail keywords that are showing up.”

You're generally able to pick out five, six, or seven different buckets that are either:

  1. resonating already based on your Moz insights…. or
  2. What your competitors are talking about and what keyword planner bubbled up for you

So the next big step, and the most important step, is really analyzing all that data to say, “Okay, what are the trends? What are my competitors talking about?”

And then what are the main buckets to say, “Alright, we need to attack ‘marketing attribution’ and ‘marketing automation’”.

“Let's hang our hat there for 3-4 pieces of content because it's resonating within SEO Moz.” Let's attack it, and then if you consistently create content on two to three topics with different variations, you're going to see your keyword rank continue to increase, which we've seen with multiple of our clients so far.

End of transcription

Topics:Paid SearchSearch MarketingOrganic SearchMarketing Management

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