Content Creation for Beginners: A How To Guide
March 16, 2021 •DJ Team
All content serves one purpose: to connect with your audience. In marketing, this means connecting with your customers and prospective customers. And with each piece of content, you enter an agreement with the reader:
They will somehow benefit from taking the time to read or view a piece of content (information, entertainment, etc.), and you benefit by pitching an idea, gaining future readership, or arriving at a CTA—or call-to-action—for your audience to act.
This reduces a complex process to its simpler elements, but it demonstrates the trust you must have, or build, with your audience. And building that trust is the key to content creation that actually makes content marketing work.
Create content that appeals to your audience, and complete your side of the agreement. Here’s how even the least experienced of beginners can get started.
Content Creation Ideas
Beginners might think content creation starts with your own ideas, what you want to say. But the ideation process actually starts with understanding your audience—imagining what they value, what they find interesting, what previous content has appealed to them and why. This will help you generate content ideas later in the process.
Who is my audience?
Basic questions or statistics (age, interests, education, location, buying habits) go a long way, and you can branch out from there. For example, if you know your audience are primarily recent high-school graduates, your content creation planning will take a different path than a company with an audience of university graduates.
What does my audience know already? What don’t they know?
This helps you avoid redundancy, gives you the lay-of-the-land, and shows you what you can and can’t assume your audience already knows. Again, basics help: does my audience know my company or product, and how much? What assumptions or stereotypes do they carry?
What does my audience care about, what don’t they care about?
List and identify what your audience cares about. How many of these align to the solutions your business provides, or are there similarities with what your business cares about? These points of alignment are building blocks for content creation and content marketing.
Content Writing Tutorial
Generating content ideas should come from that initial audience understanding process, learning about your audience and what interests them. But once those facts are on the table, heed these writing instructions to actually create the content.
Good content reduces megatons of information into what’s most relevant and helpful to the reader. Research gives you authority to speak about what’s important, but it also improves your writing skills, giving you confidence and continuity.
Voice and style, SEO keywords your audiences use, headings and subheadings, introductions and CTAs—these are the bones and muscle of your content, and they help you organize, develop, and communicate your ideas effectively. Know what tools you have and how to use them.
Request feedback for an outside perspective on your content to see if a.) you still have your core audience in mind, and b.) if you are still on-message with the content marketing goals your business created at the start of the project. Also use feedback in the form of comments, web traffic, or lack thereof.
What is content creation in marketing?
Is there such a thing as content for the sake of content? Sure, if your end-game is to simply generate traffic. But if your customer is your audience, you know the end-goal of content marketing is to sell an idea or product, directly or indirectly.
That could mean a blog’s purpose is just to lead to a whitepaper—or to generate further traffic—but, at the end of the day, your intent is a profitable customer action.
What is included in content creation?
A lot. Keyword research alone takes a significant amount of time. DemandJump has automated that process for you. Not only that, but DemandJump has also automated the content strategy process, informing on the exact content you should create to take share from your competitors. Try it yourself for free!
Once you have created that content you need to evaluate how well you’re meeting your end of the bargain (or content creation agreement) by measuring your audiences’ interaction.
DemandJump empowers content creators with a look at the questions their audiences are asking online and powerful analytics to see how audiences react to content strategies. Get started today!
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