Content Strategy for Your Website: Outline and Examples
March 24, 2021 •DJ Team
In today’s highly digitized world, content is truly the king of marketing. It's arguably the most effective means to drive engagement, and it also helps build an impressionable online brand presence through your website.
But in order to reap the reward of your efforts, you need to understand and implement the best practices that go into a good content strategy. Let’s learn step by step, how and why content strategizing and subsequent marketing are keys to your website’s success.
Often, up and running websites (personal, business, or educational) set up by individuals struggle to generate traffic and fail to create the desired digital footprint. The reason behind this is the failure to deploy content marketing strategies and tools properly.
Content marketing is the technique of producing and distributing informative and consistent content tailored to an audience. This content marketing definition talks about two parts: production and distribution of content.
The content produced should align with the pain points and needs of your target audience. This is very crucial to attract and engage your audience and boost conversions. And conversions, in this example, mean more traffic to your website and brand awareness.
Another major factor that determines the success of your content marketing campaign is choosing the right types of content marketing, such as blogs, infographics, emails, videos, and more. You should opt for one that's cost-effective, grabs attention, and is best suited for your particular campaign.
Content marketing meaning is incomplete without proper distribution of curated content on different digital media channels. Owned media, earned media, and paid media are three major elements of an effective distribution strategy for content. Your content marketing strategy must include a fair share of each media domain scattered throughout the content distribution plan.
Content Marketing Examples
Creating successful content marketing isn't always about carving your own unique content marketing strategy; however, you can also achieve it by emulating somebody else’s strategy who is successful in the space.
With that said, let’s discuss some of the most successful content marketing strategy examples of the past that you can learn from.
"Share a Coke" Campaign by Coke
The company identified around 150 most common names in Australia and inserted these names under "Share a Coke with" on the bottle label. Coke replicated the campaign across the world and everybody was talking about it.
The reason behind its success was personalization. Though it has nothing to do with website content marketing, you can apply the element of personalization to the content strategy of your website. Creating personalized content that connects with your audiences' emotions is key, and the "Share a Coke" campaign is one of the best content marketing strategy examples for that.
Inbound Marketing by HubSpot
HubSpot is a popular online platform that offers guides and tools in marketing. It has a simple content marketing strategy: attracting, converting, offering value, and delighting.
HubSpot achieves this through creating informative and engaging content and offering users top-quality education resources, such as e-books, courses, marketing tools, and more to help them hone their marketing skills.
This is one of the most useful content marketing examples that you can follow to improve website traffic, as quality always trumps quantity.
Before you begin with a content creator, you must figure out the purpose behind each piece of content and how it fits in your larger content marketing strategy. You should keep in mind the problems or interests of your audience. The content matter should be such that it connects your audience with your brand.
You can find free content creation templates online whether it's a blog post, infographic, or email. This reduces the stress of creating a piece of content from scratch. Moreover, it should shed light on your brand’s knowledge of the subject and educate your audience. Once your audience starts to take an interest in your brand, the content must help them understand how your website can help solve their problem. It's also important to provide evidence of how it has already helped others in the past. Lastly, give reasons as to how your brand or website is different and better than others.
These details will help you determine how to create content for your brand.
Website Content Strategy Template
Creating a website content strategy is a very crucial step toward creating website content that's innovative and engages with prospects.
Many online platforms offer free website content planning worksheets to help beginners map and structure their website content. You must include user reviews and case studies, in order to validate personal experiences and demonstrate quantifiable results. Furthermore, to improve the ranking of your content on search engines, so you can catch more eyeballs every day, an SEO plan for a new website is critical and you need to incorporate it into the overall planning process.
Content Strategy Template
While content strategies may present in various shapes, forms, and sizes, following a sturdy content strategy template provides a fixed roadmap for future decisions. The most basic and functional content strategy framework effectively breaks down into the following sections:
- Introduction - Provides a basic idea of what you’ll be talking about
- Prologue - Kicks off the formulation of the right core strategy
- Onsite Content - Implements the core strategy on the concerned channel
- Blog - Prerequisite for including an effective blog on your website
- Workflow - Allocates resources for proper implementation and functioning of content strategy
- Epilogue - Defines metrics for success
Formulating an efficient content strategy might be a methodical process. But the real deal arrives with marketing your content to your target audience and leveraging the engagement to drive traffic and revenue.
The good news? DemandJump has automated the process of creating your content strategy. With DemandJump you know the exact pieces of content to create (and even the keywords and H1/H2s to include) to take traffic share from competitors.
Try it free for yourself and see just how easy it can be.
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