Is Content Marketing A Good Career?
December 29, 2020 •DJ Team
Content Marketing is a thriving, dynamic field that changes year over year with new opportunities, new trends, and innovative ways to use technology to reach audiences. So the short answer to the question in the title is, yes!
Content Marketing is a great career for the adventurous. If you adapt quickly to changing dynamics, value communication over all else, and can tell a good story, it’s a content marketing job where you very well might fit the bill.
What is the value of content marketing?
Over the past decades, the importance and relevance of content marketing has surged with increased activity online and on social media platforms. Every business now utilizes content marketing in some way, for a simple reason: it drives business growth. There will be a demand, in some capacity, for content marketing.
But the value of content marketing is two-fold: it drives business growth, and a job in content marketing is a boon to your greater career goals.
- Teaches you to promote and communicate the very best about a business.
- Develops you as a communicator, business developer, and visionary.
- Offers direct experience linking marketing strategy to ROI.
These are selling points as you apply for competitive, coveted positions in a host of different business sectors. As you interact with marketers, sales personnel, development teams, learn from each so you understand how the hive operates.
How do I start a career in content writing?
Content marketing includes a host of different jobs and positions, but let’s use content writing as a jumping off point as we imagine a career in this field. Regardless of the medium, the goal is to employ content to connect with your audience.
Study the game: every content developer will tell you the importance of acting like a sponge in the early days of your career, studying every successful and unsuccessful piece of content or content strategy.
Follow genre conventions: Every medium will have a different set of genre conventions—or, audience expectations you need to meet. For example, what right-minded individual would sit through a two-hour How-To YouTube video on the basics of doing laundry when a two-minute tutorial would suffice? As you study content examples, make note of the choices the creator makes.
Know your audience: Know what your audience values, because you have to meet them at a point of interest with your content. Where do they get their information? Who do they consider experts on a given topic? How do you use your content to appeal with authority so that they trust your content? That’s the key to creating content authenticity.
What percentage of brands are now investing in content marketing?
Statistics show that now 41% of brands actively invest in content marketing. This might sound surprising to you given the amount of marketable content your feed is flooded with at any given point—but much of that is quick, free content marketing. Social media has made this option possible, and there’s nothing wrong with that route.
But by investing in content marketing, you show the value of well-crafted, strategically placed content strategies that create leads and have positive impacts on ROI. Brands understand that content creation now outperforms antiquated models such as direct mail or PR, and they’ll put the money behind it.
Content marketing entry level salary
While looking into beginning a career in any industry, you evaluate the long-term and short-term pay-off on your investment. Do you risk passing the bar on your first attempt after years in law school in hopes of landing that coveted spot at the firm? What’s it worth to you?
With content marketing, we’ve already discussed the merits of the experience, and how it can translate to other positions, but in the short term, what does your annual look like? This varies with geography and where you begin your career, but entry content marketers are looking at $31,000-$65,000 yearly.
How do you measure effectiveness of content marketing?
At the end of the day—or after years developing your career—you want to know you made an impact and saw success.
Content marketing jobs are different from a field like sales: you don’t necessarily see those direct, in-front-of-your-face success stories. No one is signing the paperwork at your desk. But there are other ways to measure the effectiveness of content marketing—and that’s in your data analytics.
Options exist within social media and Google analytics to see the data after you’ve published content. The average amount of time spent on a page by viewers, the demographics of who read or watched your content, total amount of page visits. This is a combination of the quality of content, the resources spent promoting it, and the ever-present gamble of content creation.
Look at the data to measure your success: Demandjump is an online platform where you can plan, create, share, and analyze content and content strategies, all in one spot—and this is a great tool for marketers to fully understand—from start to finish—how well they’ve executed a content strategy, and whether or not that content has connected with their audience.
As a content marketer, you need to keep a finger to the pulse of the industry, and tools like Demandjump give you that information.
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