Is There a SaaS Certification for Marketing?
December 21, 2022 •Devin Dabney
Yes—there most certainly is! If you’re looking to learn about SaaS, look no further. Whether you’re an experienced web developer, a marketer who’s new to creating SaaS content, or you just have a good idea for a SaaS company, there are resources to help you get on the right track. As the software industry continues to grow, more and more companies are offering training on not just the software world as a whole, but their own SaaS products. This means there are plenty of opportunities for you to educate yourself on not just SaaS marketing, but the software world as a whole. Read on to learn about some of the options out there, and find the best SaaS marketing course for you.
Is It Easy To Learn SaaS Marketing?
It can be! And it doesn’t require you to be an expert in SaaS, or even know much about software (outside of your specific platform). There are a lot of paths to SaaS certification for beginners, partially because—as you will learn—educational resources are a staple in SaaS marketing, and they are oftentimes free. Additionally, since digital products tend to be nuanced and specific to the pain points they address, many SaaS companies will offer entry-level training courses to either explain their product or help consumers understand the problems their product solves.
As an example, DemandJump has a course centered around writing for a Pillar-Based Marketing (PBM) strategy, and we even offer additional marketing courses to teach newcomers the basics of marketing strategy—all while showcasing how PBM works. By doing things like this, companies position themselves as reliable thought leaders, and as a result, their consumers get free learning resources!
How Do I Get Trained in SaaS Marketing?
Digital marketing, like any skill, has many experts who can offer insights as you create your content plan. Even if you don’t necessarily follow what others are doing or not everything they say applies to your product, there is still benefit in hearing how different companies develop their strategy. Here are a few courses to start your search with—some of which are free!
- Pillar-Based Marketing Strategist (DemandJump)—Through our DemandJump University platform, we offer free resources on Pillar-Based Marketing (PBM): an innovative marketing strategy built around data-driven consumer insights. You’ll learn to market based on what your target audience is searching for online, all while providing engaging, educational, and relevant content.
- Content Marketing Certification Course (HubSpot Academy)—An offering that makes a point to welcome beginners, this 6-hour course consists of lessons, videos, and quizzes designed to showcase content strategies from expert marketers.
- Early Stage Growth Playbook (Positive Human)—Focused on B2B SaaS companies, this 45-lesson playbook promises “simple to replicate” steps that will help grow your business, and uses statistics to back up their value proposition.
- Product Management Courses (Product School)—Available in either a 2-month part time period or a 5-day full time period, this course offers the chance to learn from the practices of top SaaS companies. The class sizes are deliberately kept small to encourage communication and networking between students.
These are just a few of the many offerings out there. Not all of them are free, and some of them are long-term commitments. Depending on what you’re searching for, there is likely an option that suits you.
How Long Does It Take To Get a SaaS Certificate?
SaaS certifications take varying amounts of time, depending on what the course covers and how much you’re willing to invest. As an example, Udemy offers a 2-hour SaaS course that is free, and while they admit they cannot cover everything in a 2-hour period, it advertises itself as being laid out “in such a simple manner that even if you do not have any marketing knowledge, you will be able to understand the concepts easily.”
On the other end of the spectrum, Reforge’s Growth Series is a comprehensive, six-week training program that “distills hard-earned insights, frameworks, and systems from tech’s top leaders and delivers decades of career experience,” but requires a Reforge membership, which costs around $2,000 a year. As shown earlier, there are options everywhere in between, so you can find something to fit your budget, goals, and time frame.
Start Your Journey of SaaS Certification Online—Today!
If you’re looking for a good starting point for learning SaaS, DemandJump has you covered. We are the authority on Pillar-Based Marketing (PBM): a marketing strategy built around mapping content to your buyers, and getting you to the top of search engines with valuable, engaging content. Additionally, DemandJump University includes a freemium account on our Consumer Insights platform, which you can use to learn what your customers are looking for—and how to make your content what they find.
If you’d like to learn more about PBM or digital marketing in general, visit DemandJump University to see the resources we have available, and find the one that’s right for you.
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