Top 5 Content Marketing Strategy Examples
November 25, 2020 •DJ Team
What are the top 5 content marketing strategies that you can incorporate into your business? Check out these content marketing ideas and see how they can transform your business:
1. All Plans On Deck!
What is a good content marketing strategy? Well, simply put—it’s one that exists and is stuck to. A good content strategy covers and differentiates between each way to reach your customer—from website to social media to ad campaigns to customer emails. With so many demands for your time, it is tempting to skip writing down and creating plans for each different channel, but having a plan and sticking to it can actually save you time in the long run. Not to mention both saving money (because you won’t spend money on ineffective marketing efforts) and creating revenue (because your marketing efforts are actually reaching the customers that you want).
It may seem simplistic to say—a good strategy is having a strategy—but 70% of marketers don’t have a consistent, integrated strategy. Having a strategy, creating plans, and sticking to them are key.
2. Test, Test, Test
What should a content strategy include? While making all your plans for different formats, make sure to include testing as a default. Create two versions of your ad campaign, or two different formatted blog posts and see what people respond to the best.
A/B testing on your website is a great way to increase conversion rates, and you can test almost every element, focusing on elements like your call to action, headlines, and site speed can show you what people respond to. Including testing in your content strategy from day one will help you get the results that you want.
3. Segment Your Audience
Content marketing is not, and should not, be a “one size fits all” situation. Think about the wide variety of people who are seeing your content—some are ready to purchase, some have no idea what your business is, some are just browsing for ideas…your customers have a wide variety of needs and are at vastly different places in their buying process.
Segmenting your audience catches those customers at the different ends and all the ones in the middle too. There are three stages of the buying cycle: awareness, evaluation, and purchase.
Your customer is searching for solutions and becomes aware of your business.
- Content marketing ideas: educational content that informs about what your products are and the solutions they offer. How-to videos, tutorials, or client success stories could be effective pieces.
Customers are trying to figure out if your solutions are right for them - whether you’re selling a product or a service, they are weighing the pros and cons of committing to your business.
- Content marketing ideas: blog posts comparing products, highlighting positive customer reviews in social media posts
Your customer has made their decision and is ready to buy your product or commit to your service.
- Content marketing ideas: free trial, product demo, free consultation
Segmenting your audience and tailoring the content to catch your customers at different points is a powerful and effective content marketing strategy. Collecting and utilizing information about your customers is the way to do this, gathering information about demographics like age, gender, and location or information about what content they’re clicking on and what interests them. Having this data helps you to set up your algorithms and marketing campaigns to send specific and targeted content to the customers who are most likely to be engaged by it.
4. Curate Your Content!
There’s no need to reinvent the wheel every time—and, in fact, many marketers find that sharing 10 or more items of content each day is an effective way to engage their consumers. The trick is to curate the content that is relevant to your business. Do your research! Find blogs and social media accounts that cover topics related to your products or services. Sometimes reaching out to the original content creator and asking permission to share is a good strategy because they are often excited to tell their followers about your business.
You can reach a new audience and have content that your customers are engaged by. While researching does take time, often it is less time intensive than creating new content from scratch. Including content curation is a great strategy for your content marketing framework.
5. Content Marketing On The Move
More and more, the average consumer is viewing content on their cell phone. 55% of emails are opened on mobile devices and cell phone users will reach a high of 7.1 billion people in 2021. Focusing on adaptive, responsive, and mobile friendly content when coming up with content marketing ideas is a great strategy to adopt. Furthermore, there are indications that search engines such as Google will be prioritizing mobile-optimized sites and content and giving them better SEO rankings. Mobile optimization is an important strategy that will set your content apart from others.
Ready for the next steps?
If you’re ready to implement these strategies, but aren’t sure how to get the data that you need to make these decisions, DemandJump can help. You can combine first and third-party data and see your target customer behavior throughout the entire buying journey. You’ll receive insights, analytics, attribution, and data-driven recommendations on what actions to take next in your content marketing strategy.
Learn more about how DemandJump allows you to Get the Whole Story with your free trial!
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