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by Jordan Ehrlich, on May 10, 2019

What is customer acquisition? Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a process used to bring consumers down the …

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Topics:Marketing Management

by Jordan Ehrlich, on May 3, 2019

Programmatic display advertising refers to the automated buying and selling of online advertisements, where advertisers define budgeting and targeting parameters, then leave it to the adtech supply chain to automatically …

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Topics:Consumer InsightsMarketing AnalyticsMarketing OperationsProgrammatic Advertising

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