How Do You Create Online Content?
December 11, 2020 •DJ Team
The first step to creating online content is deciding what type of online content you’re going to create! With so many types of content creation out there, from social media platforms, to websites, to blogs, it can be overwhelming to know where to start. You might find it helpful to look at content creation examples that your competitors are posting. Check out their platforms to see what types of content creation they’re doing—you need to compete with them in those spaces and identify the gaps in their content creation coverage.
In general though, you’ll probably be starting with your website, your blog, and a few social media platforms like Facebook or Instagram.
How to Create Content
Now that you’ve decided which type of content to create, and the platforms that you’re going to use, it comes time to write.
The best way to start is to create an outline and work from that. Start with a title that puts the main reason why they should read your content right up front (for example “how do you create online content?”) to show that your audience will get valuable information from your content.
Rely on your unique experience
Customers respond to uniqueness and authenticity. Use your own unique background to create your own style and to share information from a point of view that is different. Regurgitating information that is already on the web won’t set you apart, so it’s important to figure out how to bring your own spin on things to the table. Don’t be afraid of your unique voice or your brand’s unique perspective on your industry.
Don’t try to cram too much into one piece of content. Keep your content focused on one idea and don’t try to have multiple topics in a single piece. Save those related topics and use them for their own pieces of content. Sticking to one idea will help your audience stay with you and not get confused.
Keep it simple
The whole point of communication is for your audience to understand what you’re trying to say. Be careful about industry jargon or technical terms that the reader may not know. Concise, clear communication is your best bet to give your customers valuable content that will convert to sales.
How to Create QUALITY Content
While we are looking at content creation for beginners, it’s never too early in your content creation journey to be thinking about improving and creating quality content. The best way to create quality content is to use these tips:
Know your audience
Most importantly, you need to know your audience:
- Who are you writing for?
- Who do you WANT to be writing for?
- Why are people buying your products or services?
- Why AREN’T people buying your products or services?
- What types of content do they click on?
- What demographics do you currently capture?
- What demographics would you like to capture?
There are several ways to get answers to these questions, and it’s important not to rely on your gut instinct. You can use more labor intensive solutions like sending out surveys to your customers or collecting feedback on social media, or you can utilize tools like DemandJump that can provide you with the online activity of people in your target audience. Knowing your audience is an important way to create quality content that fits your customers.
Define your voice
Before, during, and after writing, you should be thinking about the tone and voice of your pieces. What sort of style fits with your audience? What tone is appropriate for the platform that you’re creating content for? Does your writing style fit with your brand goals? It’s important to consider these questions because customers respond best to authentic and appropriate voices, and often are most drawn in by unique styles of writing.
You need to know *why* you are writing something before you write it. Setting goals for specific pieces, like number of clicks, is a good idea but you can also set long term goals, like increasing the number of followers of your blog. If you’re not meeting those goals, that’s a signal that your content creation needs to adapt and change.
Analyze your results
The best way to create quality content is to analyze and adapt. There are incredibly sophisticated tools available now, and it’s important to take advantage of that. You can see how many people click on an infographic, or what conversions you get from a specific blog post. You just have to take the time to look—and be open to what the data actually reveals. It’s easy to fall in love with our own writing, but if the results say it’s a dud, you have to be ruthless enough to pull the plug and try something different. Analyzing and adapting your content will help you elevate your content creation skills.
Ready to Create Online Content?
If you are still struggling with how to create content for your brand, DemandJump can help. With sophisticated tools and insights, DemandJump can provide you with a one click outline for your content centered around the keywords that consumers are searching for the most online. Content creation doesn’t have to be a struggle—DemandJump will help you know exactly what to do next with the ability to create a board of your content marketing to-do’s.
You can also easily measure the effect of your content with DemandJump CRM integration. With the ability to see exactly which pieces of content are working (and which are not), the analysis of your content marketing has never been easier. Create content that ranks with DemandJump. Don't take our word for it - give it a shot for free.
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