How often do you Google things? If you’re an average person, then it’s probably between three and four searches every day. According to the same research by HubSpot, it’s estimated that Google processes approximately 5.6 billion searches per day and approximately 2 trillion global searches per year.
Pretty much everyone knows Google, and it’s natural to feel like Google’s tools are the best out there. After all, a Google search may have led you to this very article! So, we’re taking a look at the tools that are available for SEO keyword research and what options are out there in addition to Google Keyword Planner.
Which tools can help you perform keyword research?
The most common tool to use for keyword research is a keyword generator. This type of tool will give you all the keywords you need around a topic or phrase.
The idea is that you can type in the topic you’re writing about, like “chocolate cake,” and receive a whole list of keywords that people are looking for around that idea.
When looking for a keyword generator, keep in mind that you will want one that is easy to use, gives you a wide range of potential keywords (as well as telling you how useful they are), and shows all the information you need to get your content on the front page of the search results.
What is the best free keyword research tool?
If you’re starting to dip your toes into SEO and aren’t sure which tools are worth the money, here are a few free options that can get you started.
While these are a good starting point, it’s important to remember that free or freemium keyword research tools will typically have some limitations that won’t give you as wide a range of results as paid options.
Google Keyword Planner is one of the best-known free tools. This keyword tool is a part of Google Ads and helps you to generate keyword ideas and gives you bid estimates for each keyword for running your ad campaigns. This tool lets you look for words or phrases that are related to your products or services, and helps you find relevant keywords.
Another helpful free tool is Google Trends. You can enter keywords and see the popularity of the phrase, compare it to other keywords, and see data on regional variations. This is a great tool for looking at seasonal keywords or short-term fresh keywords to see if trending keywords are still, well, trendy.
There are plenty of other free tools to use, each having its advantages and disadvantages. For a more comprehensive list, check our blog on the 21 best free keyword research tools.
What can Google Keyword Planner be used for?
Google Keyword Planner is a great place to start with paid search campaigns and to get a general idea of what organic search keywords to use. The results you get from this tool is a list of short-tail keywords, which is helpful for what it is.
However, you won’t get any guidance around what questions users are asking or what is impacting their searches.
Is there any SEO tool as good as Google Keyword Planner?
Absolutely! In fact, due to the fact that Google Keyword Planner is primarily used for ads and ad campaigns, as discussed above, there are many SEO tools that are just as good or even better for people who are writing SEO content.
While it’s useful to know how others are spending money to win keywords, that doesn’t necessarily show you the best keywords to use or give you recommendations for keywords you should create content around next.
What is the best keyword research tool?
We’ve built the best keyword research tool that’s out there. DemandJump is a keyword research tool that uses consumer behavior insights to uncover the most important topics, questions, and keywords your team should focus on.
Once you’ve entered the topic you’re looking for, you’ll receive a list of prioritized keywords and questions, showing you the exact content to create. Here is an example if you were looking for keyword research on “mango ginger iced tea”:
You can see how easy it is to know what people are looking for and how your content stacks up against the competition. Another great benefit is that you can click on each of these keywords or questions and generate a custom SEO content brief with all the suggested keywords already in place so you can create content that ranks—fast!