Types of Content Writing
December 10, 2020 •DJ Team
What are the types of content writing?
There are a few broad categories and types of writing that you will most likely encounter when embarking on a content writing journey.
Creating blog posts is a staple of content writing. Blog posts help to boost your website’s SEO rankings, since search engines reward websites that are constantly putting out new content. You’ll want to identify different keywords to include in your posts so that when people search for them, your blog pops up first. That requires some research to understand the language your ideal customers use when searching for answers to their questions. Blogging can cover a wide range of topics and have a variety of writing styles, depending on the topic and brand goals. Typically your blog posts will be more conversational and approachable—the key is to educate, inform, and entertain!
This type of content writing includes things like writing your website copy, product descriptions, sales collateral, advertisements, and focusing on traditional print media (like press releases or print ads) and infographics. This is the nuts-and-bolts type of content writing that often people don’t think about or spend a lot of time on. However, this is an important piece of the content marketing puzzle! You should craft these messages strategically while understanding that these types of written pieces are the foundation of your brand and often the first thing that your potential customers will read.
Technical Writing/Long Form
Technical writing can seem intimidating, but as someone who understands your own business and your own products, this can sometimes be the easiest type of content to produce. From creating white papers to ebooks to how-tos, this is your chance to explain how your product or service works, how your customer can apply it, and educate your audience on the specifics. Keep in mind that you still want this to be approachable—try not to use too much jargon, or explain it if you need to use it.
Social Media Posts
DId you know that over 40% of the world’s population is on social media? There is a huge audience out there and businesses are expected to have a social media presence on the major platforms (Facebook, Instagram, LinkedIn, Twitter). Writing for social media means creating relevant, in touch, and platform specific posts. To write well for social media, you need to understand the quirks of each online space—for example, a white paper about your products probably won’t go over well on Facebook, but could be a big hit on LinkedIn.
While email campaigns could fall under the category of copywriting, it is important to think of your emails a little bit differently. With your copywriting pieces, often these are geared towards an audience that is unfamiliar with your brand and the solutions you’re offering. With emails, typically these are your loyal fans and your customers that keep coming back for more. Because these are two different audiences, your approach should be different. It’s important to provide content to your email base that is full of added value to keep your customers engaged and interested.
What skills does a content writer need?
First and foremost, you have to know your company, services, and products inside and out. In order to write good content, you need to know your stuff. Understanding what you’re selling is an important part of being a believable and convincing writer. Everything else can be improved upon. It doesn’t matter where you start, you should always be asking “how can I improve my content writing skills?” The best way to get better is to practice!
A/B testing can help you improve. You can try out two different versions of the same email, send it to different lists, and see which gets more clicks and conversions. Pay attention to what works, and adjust your content writing going forward. The more you practice, the better you will get.
Another key skill is the ability to work well with others. You won’t always be an expert on everything you write about, and in those instances you’ll need to be able to coordinate with subject matter experts to gather insights you can use to fuel your content. Not only is their input valuable, but their feedback is critical; learn to accept criticism on your writing and focus on producing the best end product you possibly can—even if it doesn’t match your initial vision.
How do I figure out what to write about?
You can do things the old fashioned way and spend your valuable time researching and combing through search results to manually find topics to write about or you can try DemandJump’s quick and easy solutions. Try a free insights report to see what your target audience cares about, around any topic, with the click of a button. We can provide you with a prioritized list of questions and keywords to create content around that will help you to gain market share. Not only that, but DemandJump can show you how your target audience behaves online, which helps you know what they are interested in.
How do I know if my content writing is working or not?
Figuring out which pieces are effective has never been easier. With DemandJump CRM integration, you can easily see and understand which pieces of content are creating revenue. You can figure out what content is working—and what is not—so you can continually refine and improve your content writing skills. DemandJump helps you easily prove the value of the content you are creating, and you can feel confident that your content writing is on the right path with DemandJump’s tools. Try a free trial today and experience how DemandJump transforms your content writing.
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