May 22, 2020 •DJ Team
Whether you’re just getting started with SEO content, looking for an SEO strategy template, or you’re hoping to boost the results of your hard work, it can be tricky to know how to move forward. One thing is for sure, though: SEO matters.
Consider this—when you’re thinking about trying a new product or service, where do you go to research before buying? One recent survey asked over 1,000 respondents to answer this question. The number one research method was browsing e-commerce websites, followed by search engine research in second place. This shows the importance of optimizing your website so your audience can easily browse and so you can appear higher on search engine results pages (SERPs).
Equipped with this knowledge, where do we go from here? If you want to achieve success in digital marketing, staying up-to-date with SEO strategies is the best way to get there. So, let’s talk SEO content strategy and how to make SEO work best for your needs.
What Is SEO Strategy?
An SEO strategy is the way you plan, create, and organize your website’s content to rank higher on search engines. If done correctly, you can get more leads from organic search results (aka the results that appear after any paid ads). For example, on Google, you can determine whether a search engine result is paid or organic by looking for the small “Ad” text in front of the result.
The beauty of a good SEO strategy is that it ensures you are writing content your audience actually wants to read. Search engines are designed to make their searchers happy—not the people writing the content. So by optimizing your website to suit your audience’s needs, search engine algorithms will point people in your direction by ranking you higher on search engine results.
How do you start strategizing for SEO, or improving your current SEO? We have three methods that are key to any SEO strategy.
#1 Website Optimization Strategy
Let’s start off with what you probably already have: your website. Strategizing for SEO involves optimizing your site to include SEO keywords and research. That might mean some slight tweaks to the website organization or a complete overhaul to ensure that it’s making the best of what you’ve got. If you’re not sure where to get started, we recommend the Pillar-Based Marketing (PBM) approach.
PBM is all about developing your website to truly meet your audience’s needs on a particular topic. By doing so, search engines will recognize you as an authority on that topic and rank your website higher on search engine results.
The essential components of PBM include long-form web pages (aka “pillar pages”) that are well-researched and keyword-focused. These cover broad topics in depth and are at least 3,000 words long.
It also allows the room for more hyper-specific blog posts about related areas, all of which can link back to the pillar page. Creating this kind of web or nest on your own site optimizes the use of your SEO keywords; rather than posting occasional blogs with keywords stuffed into the body, this establishes a more holistic approach.
#2 Regular Content Posting SEO Strategy
SEO traffic is also influenced by the consistency in which you post your blogs. We often hear from clients “How often should I post a blog on my website?” The truth is that while there is no magic number or exact target for these post counts, it’s a good idea to aim for 1 to 4 posts per week. Not only will regular publishing keep your SEO content fresh, but it also can attract a greater readership and audience. If folks know your site regularly publishes relevant content, the chance of someone bookmarking your site and returning to it for updates is far higher.
In order to accomplish regular content posting, though, it’s important to establish an editorial calendar. An editorial calendar includes blog titles, blog descriptions, social media posts, and the dates for all relevant content to be released and promoted. Rather than just posting blogs as they’re completed, this allows you and your team to prioritize and organize your content. This is just another facet of creating an effective SEO strategy.
#3 Link Building SEO Strategy
The third most important SEO strategy is what’s known as link building. After publishing written pieces, a common practice is contacting those publishing similar content and asking for them to link to your pages. This can be done in a variety of ways, either by having an in-house team crawl the web for relevant content, finding contact information, and then sending proposals, or by hiring an outside digital marketing team to do the work for you. Though these practices can be time-consuming or expensive, having your site linked to by other pages boosts your search ranking and generally increases traffic, not to mention your sense of authority on a given subject.
However, there is a slight wrinkle when it comes to the practice of link building. Following the latest Google SEO algorithm updates, which constantly change, an overfocus on link building seems to be causing some websites to get dinged—a testament to the ever-shifting nature of SEO. That being said, another more long-term tactic for organic link building is to simply write great content. When you’re taking the time to develop compelling writing, it’s more likely that other sites will see your work and be compelled to link without you having to ask.
What Is an SEO Strategy Platform That Works? Try DemandJump
Even with the most relevant or current SEO parameters, companies may still need a hand in creating content that engages and inspires audiences. That’s where DemandJump comes in! We provide you with a variety of SEO tools and keywords that will own the first page of search engine results. Plus, our Insight Reports and analytics let you know what’s working and what’s not, so you can always find ways to improve. If you’re ready to leap to page one, try our platform for free today!
