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Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What...

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Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

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An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

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When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

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