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Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What is...

Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...