So why now? What is it about the holidays that makes influencers even more powerful?
For one thing, we know that consumers are in buying mode constantly during the holidays. More importantly, however, is the fact that influencers are aware of this shift in consumer behavior. And they want to get paid just the same as retailers want to get paid.
Therefore, influencers are optimizing their November and December content calendars for sales and shopping.
The influx of eager shoppers and holiday-ready influencers create a perfect storm for marketers to capitalize on an explosion of qualified traffic and inflated conversion rates from holiday influencer campaigns.
It’s better to go with a smaller influencer who is more tailored to your audience, than a massive influencer who casts a wide net.
Leverage artificial intelligence to prioritize the most powerful influencers specific to you
Artificial intelligence like what powers DemandJump’s Traffic Cloud™ will discover the most relevant, powerful influencers within your competitive digital ecosystem. The list is then ranked in order.
Rankings change based on the keyword entered. This is because the best influencer to promote “plus size dresses” may not be the best influencer to promote “shoes for going out”.
This technology is game-changing when it comes influencer marketing. By honing in on the most relevant influencers, marketers are saving a ton of money on testing and redirecting that money towards influencers that are more likely to convert customers.
The power of influencer marketing is growing exponentially. Hubspot says 71 percent of consumers are more likely to make a purchase based on a social media reference. Influencer marketing is one of the best ways to make your brand more personal and make your customers more likely to convert. It's not too late to hop on board this holiday season. Prioritize your influencers for December and charge your way to the best Q4 yet.