Blog

Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

Read More

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is...

Read More

What is customer acquisition?

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

Read More

Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

Read More

 

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

Read More

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and...

Read More

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

Read More

The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions,...

Read More

This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here

Read More