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In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to the internet. But...

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Definition of Consumer Buying Behavior:

We have all experienced the moment when we walk into a store and see something that we just have to have....

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Long-term sales stability is not just about having a great product. It's about meeting consumers' needs, understanding what makes them tick, and...

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Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a...

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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

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Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed,...

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Definition of Customer Acquisition:

Customer acquisition refers to bringing in new customers - or convincing people to buy your products. It is a...

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Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

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You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing...

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