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by DJ Team, on August 25, 2020

No matter which sector or industry vertical you’re marketing for, search engine optimization, or SEO, is essential. If you don’t understand the keywords your consumers are using to search the …

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Topics:Consumer Insights

by DJ Team, on August 25, 2020

Choosing keywords for your SEO strategy isn’t just about understanding your industry, or even your competitors. Keywords only drive business for your brand when they align to consumer behavior. When …

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Topics:Consumer Insights

by DJ Team, on August 25, 2020

Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time. Many marketers use this data as a …

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Topics:Consumer Insights

by DJ Team, on August 25, 2020

If forecasting was easy, everyone would trust the weather report and no one ever would have bought an eight track player. Instead, it’s more often that we lose time to …

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Topics:Consumer Insights

by DJ Team, on August 24, 2020

Why Is B2B Sales Forecasting Important? Sales forecasting is an essential element of any business plan allowing business owners to predict revenue and profit. Sales forecasting makes it possible to …

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Topics:Marketing AttributionLead Generation

by DJ Team, on August 24, 2020

Forecasting Sales Growth Today's marketing professionals have a plethora of tools, techniques, and strategies available to them, but they're still missing the mark when it comes to their target audiences …

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Topics:Marketing AttributionLead Generation

by DJ Team, on August 18, 2020

Which Lead Attribution Model to Use? Understanding your company’s marketing strategies is one thing, but measuring the impact of your company’s marketing is another thing entirely. To accurately track and …

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Topics:Marketing Attribution

by DJ Team, on August 18, 2020

Which Lead Attribution Model to Use? When choosing the best marketing attribution solution it can be hard to know where to start. After all, there are numerous attribution modeling tools …

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Topics:Marketing Attribution

by Cameron McAllister, on August 17, 2020

3 Steps to Measure Offline Marketing Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble is, I don't know which …

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Topics:Marketing AttributionAttribution Tracking

by Cole Geitner, on August 17, 2020

Ahh, 2020. This is going to be quite the chapter in future history books. Now that I think about it, it probably needs its own book entirely. Even as people …

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Topics:Search MarketingMarketing AttributionChannel OptimizationAttribution Tracking

DemandJump Blog

From display & search marketing wisdom to general growth tips, here are a few resources to help your digital marketing teams work smarter, not harder.

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