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Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and...

A market trend is anything that alters the market your company operates in. This could be something as far-reaching as artificial intelligence...

Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps...

Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads,...

Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

As content marketers, we constantly need to stay ahead of the curve and produce content that meets readers where they are. While no one has a crystal...

Unique blog ideas aren’t always easy to come by. Maybe you are interested in an idea, but it’s not clearly relevant to your brand. Or, the high...

Did it ever occur to anyone that pamphlets, print media, and direct mail are also types of content marketing? While content marketing has become a...

For successful content marketing, there are few things more important than creating a thorough content plan. Putting in preparation and foresight can...