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Whenever you create a marketing campaign, it’s important to track how well it does. Doing so will allow you to more successfully develop future...

Closely examine the decision-making process of your current customers to better predict the type of lead most likely to convert into a sale, and how...

Marketing research refers to the process by which an organization gathers information about its ideal customer and larger market in order to inform...

A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped...

What Is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

In the ever-evolving world of digital marketing, we’ve always heard about SEO and the mythical impact it has on our website. We are told that it...

Whether you’re making videos as a social media influencer, a large brand, or someone just wanting to have fun, you’re probably wanting your videos to...

Marketers want to know what led to every sale, if possible. That desire means marketing pros need a way to assign value to the actions customers take...

The Oxford Dictionary defines attribution as "the action of regarding something as being caused by a person or thing". The term went from obscurity...