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Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what members...

In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.” What...

Data, data everywhere, but what does it all mean? For today’s marketers, the digital analytics process might be a new or mystifying part of the job....

This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask...

There are many ways to optimize a digital campaign. But in this blog, we walk through a few tips to quickly make the biggest impact on the...

With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...

Digital marketers today have access to more channels than ever before. These channels present worlds of new opportunities to reach and engage new...

In March of 2020, The United States hunkered down to flatten the curve of COVID-19. This caused social media usage to increase by an average of 39%...

If you want to succeed in digital marketing, you have to be ready to adapt quickly when changes come your way. So it makes sense that our industry is...

You've probably heard the phrase "digital marketing", and you may even understand that you need to to get better at it. But, what exactly does this...